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Build Unity

Goal 1: Implement Strategies to Eliminate Racism and Other
Forms of Discrimination and to Advance Unity in Arlington
Objective 1: Address General Disparities
Project Performance Measure(s) Department(s)
BU Unity Council Recommendation – Launch pilot and monitor use Office of Strategic Initiatives
1.1.3 Via Reduced Fare Pilot Program
Summary:
Milestone Estimated Actual
This item supports the Council's "Enhancing Regional Completion Completion
Mobility" priority and the Unity Council’s Launch Nonprofit Mar. 2021 Mar. 2021
recommendations by improving affordability on the Partnership
Via On‐Demand Rideshare service. Design Reduced Fare Pilot Winter 2022
Launch Reduced Fare Spring 2022
The Unity Council Report recommended a free or Pilot
reduced fare pilot program on the Via rideshare
Assess Nonprofit Spring 2023
service in several sections. Per this recommendation, Partnership and Reduced
the City is working with Arlington nonprofit Fare Pilot
organizations to provide promo codes for free rides on
Report to Council Summer
Via, which the nonprofit partners can distribute as
2023
needed to their clients. Additionally, pending City
Council approval, a one‐year pilot program is being
launched that will offer free rides for children under Pilot Program Ridership Compared to
13 who ride with a fare‐paying adult and reduced fares Standard Via Ridership
for the following populations: low‐income residents,
children aged 13‐18, seniors 65 and over, people with 300,000
disabilities, and veterans. Riders will apply with proof
of eligibility to receive a promo code that will provide 200,000
a $2 reduced fare. Regular Via fares range from $3‐$5
per person per trip, depending on distance. 100,000

Socio‐economic and demographic data on riders ‐
enrolled in the pilot will be collected and analyzed. 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Enrollment and rides taken as part of the pilot Free/Reduced Fare Ridership
program will also be analyzed and reported to Council.
Via Standard Fare Ridership

FY 2022 Adopted Budget and Business Plan 25 City of Arlington, Texas