Page 274 - N. Richland Hills General Budget

Aquatic Park

Top Goals and Objectives

Goal 1
To provide excellent guest service that achieves an overall score of 4.2 on the water park's guest surveys.

Objective Provide consistent guest service training to all water park team members
Objective Utilize professional guest service speakers for leadership trainings
Objective Collecting data from various water park surveys throughout the operating season

Goal 2
To maintain a successful risk management program that follows local, state and national regulations as well as
using the Ellis and Associates risk management program to provide water park guests with a safe and clean water
park.

Objective Achieve a Gold award level from Ellis and Associates
Objective Establish an ongoing in‐service program for all aquatics team members
Objective Proactively monitoring guest safety reports to identify any potential challenges
Goal 3
To manage revenues and expenses to achieve targeted financial goals and ensure financial sustainability for future
growth and expansion.
Objective Manage overall expenses and revenues to ensure complete cost recovery
Objective Track various revenue and attendance numbers to achieve predetermined goals
Objective Making rapid financial adjustments due to the short nature of the operating season
Goal 4
Maintaining a nationally recognized water park while also developing future community and industry leaders.

Objective Participating in leadership groups within industry associations
Objective Developing innovative programs and services
Objective Creating cutting edge leadership training and development programs

Goal 5
To generate overall revenue in Group Sales in excess of $1.1 million.

Objective Increase overall group activity through sales and marketing strategies
Objective Daily and weekly revenue forecasting to adjust marketing and sales strategies
Objective Creating innovative events that utilize the park during non‐operational hours

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