Page 178 - N. Richland Hills General Budget

Communications

Top Goals and Objectives

Goal 1
To improve citizens’ awareness and understanding of the city, its programs and its services using broad range of
communication tools to reach all demographics.

Objective Increase electronic, social communications to reach younger demographics.
Objective Continue traditional print communications to reach older populations.
Objective Continue broadcast of public meetings via cable TV and online streaming.

Goal 2
To promote a positive city image and increase regional awareness about North Richland Hills.

Objective Continue Explore NRH campaign to draw attention of those passing through NRH.
Objective Increase, leverage regional partnerships with organizations such as Trinity Metro.
Objective Increase cross promotion between city departments to reach more residents.

Goal 3
To encourage citizen participation and involvement in our local government programs and community events.

Objective Maintain city meeting and event calendar on website and social media
Objective Market city programs & events via print, digital and video communications.
Objective Encourage volunteerism and other opportunities for citizen involvement.

Goal 4
To provide professional, timely and accurate responses to inquiries from NRH residents and customers.

Objective Respond to concerns submitted via website request tracker within 72 hours.
Objective Respond to social media comments and questions within 24 hours.
Objective Respond to email inquiries within 24 hours.

Goal 5
To encourage the community support of local businesses.

Objective Expand Shop NRH social media campaign beyond the holidays.
Objective Expand Economic Development educational video series.

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