Page 341 - City of Bedford FY21 Budget
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City of Bedford
Program Summary
FY 2020-2021
Fund: Tourism
Department: Community Services Division: Administration
PROGRAM DESCRIPTION
Tourism Administration focuses on attracting visitors to Bedford by managing the special events, tourism, arts-related programming,
and cultural functions for the City of Bedford. Primary activities in this Division are composed of the production of world class events,
including the City of Bedford 4thFEST and the Bedford Blues & BBQ Festival, serving as the staff liaison to the Bedford hotels and the
Hotel Association, and management oversight of the Old Bedford School. The Division also serves as the staff liaison for the Cultural
Commission and oversees the arts and cultural programming. These events include the City of Bedford Artsfest, the Twilight Concerts,
Storefront Exhibits, and other cultural programming.
FY 2019-2020 HIGHLIGHTS
∗ Worked with City Manager's Office in securing Performance Support funding from the Texas Commission on the Arts for the
Twilight Concert Series and the Blues & BBQ Festival.
∗ 2020 Events canceled due to COVID-19 Pandemic.
∗ During COVID-19 Pandemic staff redeployed to other City departments including Finance, Development, and Communications.
FY 2020-2021 DIVISIONAL GOALS
(AS RELATED TO COUNCIL STRATEGIC FOCUS AREAS)
Revitalization
∗ Develop relationships with community partners to enhance the exposure of City of Bedford events.
∗ Support Arts and Cultural within the City and organizations.
Economic Vitality
∗ Produce phenomenal special events that enhance the image of the City of Bedford.
∗ Provide a variety of safe and friendly events for the community.
Transformation
∗ Market Bedford as the ideal lodging choice in the Dallas/Fort Worth Metroplex due to its central location.
∗ Provide marketing and promotional assistance to hotels located in Bedford.
Organizational Excellence
∗ Serve patrons at the events effectively with a high standard of customer service.
Communicate & Engage with Citizens
∗ Provide a variety of safe and family friendly events for the community.
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