Page 343 - City of Bedford FY21 Budget

Fund: Tourism
Department: Community Services
Division: Administration

PERFORMANCE MEASURES

ACTUAL TARGET PROJECTED TARGET
Indicator
18/19 19/20 19/20 20/21
INPUTS
Marketing Budget $21,850 $21,850 $21,850 $21,850
OUTPUTS
# of Special Events 17 20 NA 20
# of Art Vendors (Artsfest & Bluesfest) 112 150 NA 150
# of New Event Sponsors 5 5 NA 5
EFFICIENCY
Tourism Marketing Budget per Capita $0.12 $0.12 $0.12 $0.12
Bluesfest Revenue $263,000 0 NA $300,000
EFFECTIVENESS & OUTCOMES
Hotel Occupancy Rate (ending 6/30/19) 70% 70.5% 20% 50%
# of Bluesfest Attendees 18,200 20,000 NA 20,000
% of Cost Recovery for 4thFEST 25% 25% NA 25%
% of Cost Recovery for Bluesfest 65.95% 70% NA 70%

NA - Events canceled due to COVID-19 Pandemic. 310