Page 194 - Keller FY20 Approved Budget

PARKS AND RECREATION DEPARTMENT
RECREATION PROGRAMS DIVISION (100-630-61)

DEPARTMENT DESCRIPTION:
The Recreation Programs division of the Parks and Recreation Department manages the City's Special Events, programs, and
activities. Annual special events administered by the department include I Heart BBQ, Holly Days, Spring Egg Scramble, Fishing
for Fun (3), Daddy/Daughter Dance (4), Keller Summer Nights (5), Family Campout (2), and Trash Bash (2). In addition to Special
Events the programs offered by our department include A Sense of Adventure (8), Yappy Hour (8), Night Hike (12), and Adopt-a-
Street (50). Approximately 35% of the funding for special events and programs is supported by the general fund. The remaining
65% is generated through 50 cent water bill donations, community partner donations/sponsorships, grants and fees.

DEPARTMENT/DIVISION GOALS:
1. Foster tourism, showcase local businesses and organizations and provide citizens an economical means of recreation through
the creation and implementation of a variety of enriching programs and special events.
2. Inspire environmental stewardship and healthy lifestyles through the management of Keller Proud and Texas Amateur Athletic
Federation Programs.
3. Ensure sustainability of citywide special events through the expansion of our resources and encouragement of community
involvement by:
a. Fostering partnerships with civic groups, businesses, foundations and neighboring communities that align with our core
values.
b. Maintaining and promoting an active and rewarding volunteer program.
c. Creating loyal sponsorships and developing new opportunities for businesses to feature their products and services.
4. Attract individuals and businesses to the area by providing quality customer experiences that leave the guests with that "wow
factor".
5. Continue to enhance communication regarding recreation programs, events and facilities through social, electronic and print
media.

DEPARTMENT/DIVISION OBJECTIVES:
1. Create free to low cost events that appeal to a large demographic. Specifically 90% family friendly, 10% young adults.
2. Create opportunities for revitalization of community through trash bash, fishing, adopt-a-street and adopt-a-spot programs, in
addition to promoting Tree City USA through Arbor Day celebrations.
3. Develop new partnerships in addition to existing partnerships.
4. Continue to develop park programs such as night hike and yappy hour.
5. Create a cohesive marketing strategy for all recreation divisions that increased social media following by 25%.

SERVICE LEVEL ANALYSIS:
FY 2019-20
FY 2017-18 FY 2018-19 FY 2018-19 Adopted
SERVICES PROVIDED Actual Budget YE Proj. Budget
Special events provided annually 18 28 19 19
Recreation Program Volunteers 1,407 1,450 1,400 1,400
Number of partnerships developed 17 13 18 18
Programs provided annually 29 29 29 30
TAAF Swim 1 1 1 1
PERFORMANCE INDICATORS
Special event guests 17,050 42,000 18,000 18,000
Recreation program volunteer hrs 5,128 5,500 5,000 5,000
Recreation partnership dollars generated 44,134 55,000 45,000 45,000
TAAF swim participants 225 215 225 225

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