Page 196 - Keller FY20 Approved Budget

PARKS AND RECREATION DEPARTMENT
SENIOR SERVICES DIVISION (100-630-62)

DEPARTMENT DESCRIPTION:
The Keller Senior Activities Center is an essential element of a healthy and vibrant community, providing individual, social and
economic value. The Senior Services division of the Parks and Recreation Department encourages individuals and groups to
connect with one another to create a welcoming, diverse and fun environment by providing a wide range of health and wellness,
enrichment, education, travel opportunities, and special events for the 55-plus population and their families. Meals are available
three days a week to seniors for a suggested donation of $4 each. The facility includes a computer lab, two small classrooms,
one large banquet room, an area for socializing, and a kitchen.

DEPARTMENT/DIVISION GOALS:
1. Encourage healthy and active lifestyles through health and wellness programs, life enrichment classes, education, and travel
opportunities.
2. Create new technology programs that meet the needs of our aging population to include: internet, tablet, and smart phones.
3. Ensure sustainability of senior adult activities and programs through the expansion of our resources and encouragement of
community involvement.
4. Enhance awareness of the Senior Activities Center through public events and promotion of our programs on social, electronic
and print media.
5. Ensure that all guests are provided with quality customer care in the delivery of services and programs that exceeds their
expectations to maintain a loyal and growing participant base.
6. Creating loyal sponsors and developing new opportunities for businesses to feature their products and services.
7. Foster partnerships with individuals, civic groups, businesses, foundations and neighboring communities that align with our
core values.

DEPARTMENT/DIVISION OBJECTIVES:
1. Partner with local high school technology department to create technology classes led by high school students.
2. Increase Sponsorship opportunities through newsletter advertisements and annual fundraiser.
3. Offer multigenerational classes to enhance awareness of the senior activities center to the public.
4. Increase the amount and variety of trips offered.

SERVICE LEVEL ANALYSIS:
FY 2019-20
FY 2017-18 FY 2018-19 FY 2018-19 Adopted
SERVICES PROVIDED Actual Budget YE Proj. Budget
Number of Annual Memberships 899 950 950 950
Annual Senior Services Programs Provided 1,816 1,850 1,850 1,850
Number of Trips offered 58 60 60 65
Number of Community Partners 20 5 25 25
Number of Donations Provided to Senior
Center 52 50 55 55

PERFORMANCE INDICATORS
Annual Facility Attendance 12,792 12,000 13,000 13,000
Annual Senior Services Program
Attendance 20,064 17,500 20,000 20,000
Special Event Participants 2,698 2,750 2,750 3,000
Trip Participants 724 850 850 850
Annual Donation Total $26,568 $20,000 $25,000 $25,000

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