Page 347 - City of Bedford FY20 Approved Budget

Fund: Tourism
Department: Community Services
Division: Administration

PERFORMANCE MEASURES

ACTUAL TARGET PROJECTED TARGET
Indicator
17/18 18/19 18/19 19/20
INPUTS
Arts Council Budget $18,025 $13,200 $12,400 $12,400
Marketing Budget $24,043 $21,850 $21,850 $21,850
OUTPUTS
# of Special Events 17 20 20 20
# of Art Vendors (Artsfest & Bluesfest) 145 175 175 175
# of New Event Sponsors 5 5 5 5
EFFICIENCY
Tourism Marketing Budget per Capita $0.12 $0.12 $0.12 $0.12
Bluesfest Revenue $306,978 $315,000 $315,000 $315,000
Division Budget as a % of Tourism Fund 24.78% 26.98% 16.59% 37.34%
EFFECTIVENESS & OUTCOMES
Hotel Occupancy Rate 70% 70.5% 70.5% 70.5%
# of Bluesfest Attendees 18,200 20,000 20,000 20,000
% of Cost Recovery for 4thFEST 25% 28% 30% 30%
% of Cost Recovery for Bluesfest 65.95% 67% 68% 68%

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