Page 345 - City of Bedford FY20 Approved Budget

City of Bedford
Program Summary
FY 2019-2020

Fund: Tourism
Department: Community Services Division: Administration

PROGRAM DESCRIPTION

Tourism Administration focuses on attracting visitors to Bedford by managing the special events, tourism, arts-related programming,
and cultural functions for the City of Bedford. Primary activities in this Division are composed of the production of world class events,
including the City of Bedford 4thFEST and the Bedford Blues & BBQ Festival, serving as the staff liaison to the Bedford hotels and the
Hotel Association, and management oversight of the Old Bedford School. The Division also serves as the staff liaison for the Cultural
Commission and oversees the arts and cultural programming. These events include the City of Bedford Artsfest, the Twilight Concerts,
Storefront Exhibits, and other cultural programming.

FY 2018-2019 HIGHLIGHTS

∗ Hosted second Triple Play BBQ Competition at the Blues & BBQ Festival adding a third sanctioned BBQ contest.
∗ Worked with CMO in securing Performance Support funding from the Texas Commission on the Arts for the Twilight Concert Series
and the Blues & BBQ Festival.

FY 2019-2020 DIVISIONAL GOALS
(AS RELATED TO COUNCIL STRATEGIC FOCUS AREAS)

Revitalization
∗ Develop relationships with community partners to enhance the exposure of City of Bedford events.
Economic Vitality
∗ Produce phenomenal special events that enhance the image of the City of Bedford.
∗ Provide a variety of safe and friendly events for the community.

Transformation
∗ Market Bedford as the ideal lodging choice in the Dallas/Fort Worth Metroplex due to its central location.
∗ Provide marketing and promotional assistance to hotels located in Bedford.
Organizational Excellence
∗ Serve patrons at the events effectively with a high standard of customer service.

Communicate & Engage with Citizens
∗ Provide a variety of safe and family friendly events for the community.

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