Page 427 - Microsoft Word - FY 2020 Adopted Budget Document

Culture/Recreation/Education

Goal 1: Provide Activities, Educational Opportunities,
and Services that Meet the Needs of the Community
Objective 1: Develop and Implement Programming Based on the Needs of the Community
Project Performance Measure(s) City Service Team (Department)
Core Rental Initiative  Number of rentals Neighborhood Services (Parks)
CRE Development  Customer surveys
1.1.4  Revenue generation to maintain the program
Summary:
Milestone Target %
Parks and Recreation Department Rental Initiative Completion Complete
Development Identify all available rental Oct. 2018 100%
assets.
The Parks and Recreation Department Rental Identify preferred Nov. 2018 100%
Initiative will create a multi‐faceted program to assist information and visual
in developing greater community awareness of all platforms for each type of
the Parks and Recreation Department’s rental assets. rental asset.
It is intended to drive revenue through increased Determine if 360‐degree Jan. 2019 75%
rentals and the sales of additional services. imaging should be done
inhouse or outsourced.
The program will increase community awareness of
Create list of possible Feb.2019 100%
rental facilities, by making it easier to search, view, additional services within the
and reserve rental assets utilizing technology and department and located at
online reservation systems. This could include a each facility.
revamp of the rental assets web pages, 360‐degree
Create list of possible Feb. 2019 90%
tours of select venues, drone video of sports partnership opportunities and
complexes and parks, and a comprehensive develop procedures for
departmental rental guide. There would also be
implementation.
evaluation of reserving certain facilities online Benchmark websites for Mar. 2019 100%
through Active Net. other rental venues
Develop priority list of venues Apr. 2019 75%
The program will then identify and develop
partnerships that can drive additional revenue by to determine the
implementation order for the
offering additional services. Examples would include,
initiative.
kayak and pontoon boat rentals, pool passes, golf
Evaluate online reservations Dec. 2019 75%
passes, birthday party packages, catering through
Ventana, and discounts through “preferred vendors” using Active Net and identify
such as DJs, photographers, and other event rental best practices
Identify appropriate tools and May 2019 50%
companies.
training techniques to

The third objective of the program will be to develop facilitate staff training and
a manual and staff training program, to increase retention.
awareness of departmental assets and promote sales Identify best design for May 2019 100%
across divisions. The program would consist of a comprehensive rental guide,
focusing on ease of
comprehensive rental guide that lists all
departmental assets, as well as information to best navigation and identifying
inform customers of rental opportunities and appropriate information.
Develop outline of survey Dec. 2019 100%
additional services throughout the department.
questions, identify
Lastly, a comprehensive customer satisfaction survey
program will be developed to measure results of the appropriate collection tools
program. and strategies to interpret
results.

81