Page 274 - Mansfield 2019 Operating Budget

MANSFIELD CONVENTION & VISITORS BUREAU

MISSION STATEMENT:

The mission of the Mansfield Convention & Visitors Bureau (CVB) is to enhance the local tourism
industry in Mansfield through marketing, promoting and developing opportunities for business and leisure
travel, while coordinating with local partners, businesses and entertainment venues to enhance the
visitor’s experience.

Department at a Glance

The CVB is funded by appropriations from the City of Mansfield Hotel/Motel Tax Fund. The CVB
includes one Tourism Manager and one Tourism Coordinator. Total funding for CVB in FY 2018-2019 is
$429,211, which is a 14.46% increase over last fiscal year. While operational costs decreased, the
budgeted increase is due to a capital request for a Mobile Visitors Center.

Key Goals and Objectives

Goal 1
Advertise and market to outside groups that will bring “heads in beds” to Mansfield hotels.

Objectives:
• Continue selling the Sports, Military, Educational, Religious, and Fraternal (SMERF) travel sub-
groups destination Sunday-Thursday Market.
• Work with the Mansfield Independent School District to effectively sell their Performing Arts
Center as a cultural destination.
• Collaborate with other CVBs in the area on various marketing packages throughout the year.

Goal 2
Coordinate with local hotels, restaurants, and business and entertainment venues to create “tourism
package deals” for business visitors.

Objectives:
• Work with Texas Downtown Association to solicit larger events to the downtown region.
• Work with DFW Area Tourism Council Sales Committee to provide Mansfield travel deals in
conjunction with regional FAM tours and the Texas Travel Centers Promotions Regional.
• Co-op radio promotions and tourism packages to the Oklahoma/Texas/Louisiana markets.

Goal 3
Create a state and national marketing campaign for local sports, entertainment, and leisure opportunities
in Mansfield.

Objectives:
• Update all VisitMansfieldTexas.com web pages.
• Continue to work with Big League Dreams, FieldHouse USA, Star Center, Mansfield golf
courses, and Hawaiian Falls on cross-marketing material for trade shows and hotel packages.
• Work with Ben Barber and Tarrant County Community College hospitality departments, utilizing
students to help with the tourism efforts and starting an internship co-op program.

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