Page 279 - Mansfield 2019 Operating Budget

Actual Actual Budget Budget
MPFDC, continued 2015/2016 2016/2017 2017/2018 2018/2019
Workload
Number of Newsletter Articles/month - - 4 4
Number of Social Media Posts/month - - 35 40
Number of PARD Events to cover (promote/recap) - - 100 100
Number of e-Newsletters/month - - 3 3
Number of Programs Offered 176 133 200 150
Number of Field Trip Days 22 64 40 50
Number of Participants of Public Programs/Field Trips 5,605 4,539 6,000 5,000
Number of Outreach Events 23 25 30 25
Productivity
Programs Offered (Athletic, Rec and Events) 826 753 750 775
Percent of Programs Completed 66% 75% 65% 70%
MAC Memberships Sold (excludes day passes) 2,175 2,217 2,250 2,250
Day Passes Issued 1,632 1,127 1,600 1,500
MAC Members (# of cardholders) 3,827 3,787 3,900 3,900
MAC Annual Rentals 652 634 650 650
Volunteer Hours Recorded 250 200 250 250
Revenue Generated from Programs $3,452 $12,161 $7,000 $7,000
Revenue Generated from Field Trips $6,022 $4,765 $8,000 $8,000
Social Media Engagement Rate (NEW) - - >3000 >5000
Facebook Followers (NEW) - - 10,000 10,000
Effectiveness
MAC Rental Approval Ratings 95% 95% 95% 95%
Program/Field Trip Approval Rating 95% 95% 95% 95%

Measurable Outcomes:
• Complete construction of phase 2B of the Walnut Creek Linear Park System.
• Increase the number of pavilion rentals by 10%.
• Increase Kids Zone program participation.

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