Page 273 - Mansfield 2019 Operating Budget

• Encourage events that promote and assist in the marketing mediums to increase public awareness
of historical preservation and promotional program.

Performance Objectives
• Provide funding to events that promote local tourism, historical preservation and the arts.
• Promote the City of Mansfield as a tourism destination.

Actual Actual Budget Budget
Hotel/Motel Tax 2015/2016 2016/2017 2017/2018 2018/2019
Demand
Funding Organizations 9 11 11 8
Workload
Hotels & Motels Subject to Tax 7 7 7 8
Productivity

Occupancy Tax Revenue $ 755,697 $ 759,656 $ 713,500 $ 739,040
Hotel & Motel Beds (Estimated) 504 504 504 592
Effectiveness

Discover Historic Mansfield $ 5,000 $ 6,000 $ 6,000 $ -

Farr Best Theatre $ 39,501 $ 58,052 $ 5,000 $ -

Historical Society $ 28,449 $ 29,930 $ 30,000 $ 37,000

Pickled Mansfield Society $ 30,000 $ 45,000 $ 30,000 $ 11,000

Mansfield Rotary-Boys & Girls Basketball $ 33,000 $ 37,000 $ 40,000 $ 30,000
Mansfield Rotary-Volleyball Tournament $ - $ - $ 20,000 $ 15,000

Sunrise Rotary Volleyball $ 14,414 $ 18,500 $ - $ -

Mainstage Classic Theatre $ - $ 7,000 $ - $ -
Texas 76'ers Pro Event $ 25,000 $ - $ - $ -
Police Department Electronic Sign $ 15,528 $ 14,727 $ 16,732 $ -

Explorer Post $ - $ 11,000 $ 18,000 $ -

The LOT $ 35,000 $ 182,492 $ 75,000 $ 75,000

City of Mansfield Tourism $ 291,462 $ 359,212 $ 375,000 $ 429,211

Commission for the Arts $ - $ 25,969 $ 30,000 $ 40,000
Historic Landmark Commission $ - $ - $ - $ 10,000
Applause Concert Series $ - $ - $ 3,000 $ -

MPM, LLC $ - $ - $ 1,500 $ -

Desert Love Film Festival $ - $ - $ - $ 30,000

Reserve $ - $ - $ 63,268 $ 61,829
Land Purchase (Farr Best Theatre) $ - $ 478,775 $ - $ -

Measurable Outcomes
• Allocate Hotel/Motel occupancy revenue to City organizations that generate hotel/motel stays
within the City and comply with state and local requirements.
• Increase the number of events that promote the City of Mansfield as a tourism destination.

Hotel/Motel Actual Actual Budget Budget % Change
Tax Fund 2015-2016 2016-2017 2017-2018 2018-2019 2018-2019

Expenditures $ 517,354 $ 794,882 $ 713,500 $ 739,040 3.58%
Land Purchase $ 517,354 $ 478,775 $ - $ -
Total $ 517,354 $ 1,273,657 $ 713,500 $ 739,040 3.58%

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