Page 106 - FY 19 Budget Forecast 91218.xlsx

ADMINISTRATION DEPARTMENT
COMMUNICATIONS DIVISION (100-100-04)

DEPARTMENT DESCRIPTION:
The Administration Department’s Communications Division consists of the Public Information Officer. The purpose of
the Communications Division is to lead the organization’s citizen engagement efforts and dissemination of information
to the public, as well as to maintain and strengthen the city’s positive public image.

DEPARTMENT/DIVISION GOALS:
1. Enhance community relations with citizens via surveys, citizen committees and individual requests, and respond in a
timely manner through direct interaction, news releases, marketing and advertising, and Town Hall meetings.
2. Manage and administer the city’s website and social media outlets.
3. Prepare presentations and print materials as well as spoken comments as needed for meetings, special events and
city leaders’ public appearances.
4. Design and distribute newsletters, brochures, and other marketing and advertising materials promoting community
news, events and initiatives.
5. Serve as a liaison between city officials, city staff, outside organizations and the media, and as the city
spokesperson as appropriate.
6. Recommend, oversee implementation, and develop policies and procedures for the use of communication
technology and outlets.
7. Handle all aspects of the city’s emergency communication efforts.

DEPARTMENT/DIVISION OBJECTIVES:
1. Continue to strategically grow the city's social media footprint to increase awareness and engagement among
citizens.
2. Develop new strategies to improve the mobile user experience, including the continuation of website streamlining
and analytics-based adjustments, and the exploration of a city-focused mobile app.
3. Partner with department heads to produce citizen-friendly budget and 'State of the City' materials.
4. Expand city communication efforts to include an extended Keller Citizen Academy for adults, a new Keller High
School Citizen Academy and more video projects.

SERVICE LEVEL ANALYSIS:
FY 2018-19
FY 2016-17 FY 2017-18 FY 2017-18 Adopted
Actual Budget YE Proj.
SERVICES PROVIDED Budget
Weekly E-Newsletters Published 52 52 52 52
State of the City Presentations Prepared 5 4 4 4
Special Publications Produced 0 2 1 2
Community Surveys Managed & Marketed 9 6 8 6
Social Media Accounts Administered 16 17 16 18
Active Website E-Notification Subscribers 13,250 13,500 14,000 14,450
SirenGPS/Mass Notification Users 3,980 4,125 4,750 5,250
PERFORMANCE INDICATORS
Average Facebook Post Reach (largest
account - City of Keller Government) 9,389 8,750 6,000 6,500
Average Twitter Monthly Impressions
(largest account - @kellerpolice) 264,000 250,000 290,000 320,000
Average News E-Notification Open Rate 26% 28% 27% 28%
Unique Website Page Views 1.47M 1.48M 1.3M 1.4M

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