Page 131 - Grapevine FY19 Operating Budget

Convention & Visitors - Sales, Promotions & Administration
115-350-001

Expenditures by 2015-16 2016-17 2017-18 2017-18 2018-19
Major Object Actual Actual Budget Estimate Approved

Personnel Services 3,366,811 3,301,077 3,592,769 3,585,583 3,691,868
Supplies 524,173 410,830 458,550 457,633 538,700
Maintenance 159,122 136,584 311,900 311,276 728,700
Services 3,652,226 4,176,117 4,999,222 4,989,224 3,944,879
Insurance 0 0 0 0 1,243,123
Capital Outlay 0 75,000 0 0 0
Transfers 3,135,399 2,984,608 2,485,109 2,485,109 2,561,336

Total 10,837,731 11,084,216 11,847,550 11,828,825 12,708,606

Objectives

- Secure corporate and association group bookings for the hotels.
- Increase weekend, summer and holiday group bookings for the hotels.
- Promote transient leisure bookings highlighting Grapevine's heritage, the historic district, wineries, tasting rooms, dining
and shopping as a primary theme.

- Expand public media contacts to increase awareness of City hotels, attractions, restaurants and retailers.
- Promote Grapevine hotels, attractions, events, wineries, restaurants, and galleries as a unique selling feature to visitors.
- Service the needs of convention groups, tourism groups, and the individual traveler.

2015-16 2016-17 2017-18 2017-18 2018-19
Performance Indicators Actual Actual Budget Estimate Approved

Potential economic impact of sales leads generated $590M $577M $472M $548M $490M
Potential economic impact of booked leads $156M $137M $123M $127M $130M
Number of convention & tourism site visits 103 107 120 105 110
Number of travel writers hosted per year 47 42 42 42 42
Media (including social) media releases distributed 17 4 15 15 15
per week
Value of publicity generated $10M $9M $11.5M $11.5M $11.5M
Web site traffic (sessions) 2,266,418 1,904,827 1,977,000 1,943,000 1,945,000

Number of brochures distributed 1,167,025 1,388,727 1,052,000 1,183,000 1,200,000
Certificate of Appropriateness (CA) applications 200 181 172 172 180
assistance services
Number of properties researched & added to the 82 105 90 86 88
Cultural Resource Survey
Number of grants awarded 75 68 70 70 70
Assisted historic housing projects 122 124 110 144 150
Main Street merchants assisted 30 30 33 35 35
Heritage Experience school tours 1 11 7 6 6
Nash Farm Interpretive Tours 227 69 90 95 120
Nash Farm Heritage Workshops / Special Events 73 34 35 40 45
Nash Farm Rentals 3 4 22 4 50
Nash Farm Attendance NA NA NA NA 40
HPC - Number of Landmark Cases 123 69 40 40 40
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