Page 267 - FY 19 Budget Forecast 91218.xlsx

THE KELLER POINTE FUND

THE KELLER POINTE FUND
ALL PROGRAMS

DEPARTMENT DESCRIPTION:
The Keller Pointe is an enterprise facility intended to be a self-supporting operation; therefore, the revenues generated
by the facility should fully support the facility’s direct operating costs. The primary source of revenue is generated
through pass sales, with the second largest revenue source being programs. Additional revenue sources include facility
rentals, concession and merchandise sales, party reservations and personal training. Facility programming includes a
wide range of programs to appeal to all age groups of recreation, aquatic and fitness users. The facility and its
programs are available to members and non-members, residents and non-residents. The Keller Pointe exceeds
community expectations and achieves fiscal success by providing unprecedented service and award-winning programs.

The Keller Pointe Budget is divided into the following six divisions: (a) The General Administration Division includes
administrative staff, office supplies and maintenance, facility marketing, utilities and general insurance; (b) the Aquatics
Division includes aquatic staff and contract instructors, pool equipment maintenance and supplies, aquatic merchandise
sales and aquatic program supplies; (c) the Fitness Division includes fitness program staff and contract instructors,
fitness equipment maintenance and fitness program supplies; (d) the Recreation Division includes recreation staff and
contract instructors/referees, birthday party supplies, recreation program and league supplies and gymnasium
equipment; (e) the Facility Maintenance Division includes building maintenance staff and contract janitorial services,
janitorial supplies, and facility maintenance; and, (f) the Customer Service Division includes customer service staff at
the front desk, office supplies, concessions/merchandise sales and (g) maintenance items for the outdoor concession
stand.
The Keller Development Corporation provided financing for construction and capital costs of the facility (and subsequent
annual principal and interest payments).

DEPARTMENT/DIVISION GOALS:
Ensure sustainability of The Keller Pointe through management of a self-sufficient enterprise fund to continue to prevent
subsidization from the general fund by:
• Maintaining an annual member base of 3,600 membership accounts.
• Achieving $2,200,000 in membership sales.
• Decreasing attrition by 3% through new member retention strategies.
• Retaining current members through the delivery of quality programs, activities, and events to achieve a member
attrition rate at 30% or less.
• Ensuring membership retention and growth by rewarding membership with branded giveaway items.
• Increasing aquatic program registration though innovative and creative programming and activities.
• Retaining loyal guests and attracting new individuals and businesses by providing quality customer service that
exceeds expectations resulting in a Net Promoter Score (NPS) of 60%+ (the average NPS for health clubs in 2015 was
44%)
• Adhering to a capital replacement plan that will focus on keeping the facility at an exceptionally high level, ensuring
visible signs of wear and age are not evident to the consumer.
• Developing knowledgeable and helpful staff through program specific staff trainings.
• Inspiring healthy lifestyles, showcasing local businesses and organizations, providing citizens and members a quality
recreation experience and spotlighting The Keller Pointe amenities by hosting a minimum of three special events
annually.
• Fostering partnerships with civic groups, businesses, and foundations that align with our core values.
• Enhancing visual communication of The Keller Pointe’s facility, programs and services through social, electronic and
print media.

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