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TABLE OF CONTENTS





                  CITY-WIDE GOAL: Achieving strong outcomes through continual evaluation and pursuit of
                                   better practices that improve core business operations.

            Department Goal: Improve how we work by regularly evaluating processes, using data to guide
            decisions, and finding practical ways to deliver services more efficiently and effectively.

            Implementation Strategy:
            •   Regularly review communication and customer service processes to identify inefficiencies, eliminate
              duplication, and improve response times for residents and internal teams.                                   City Department Overview
            • Use customer feedback, survey results, analytics, and performance data to identify trends, improve
              services, and guide future communication and customer experience decisions.
            • Work collaboratively across departments to simplify workflows, improve coordination, and implement
              better practices that create a more consistent and efficient experience for residents.



            Performance Measures



                                                       FY 2024         FY 2025      FY 2026       FY 2027
             Performance Measure
                                                       Actuals         Actuals     Projection      Target

             Siteimprove, DCI                            80%             80%           85%          90%
             CityofSouthlake.com


             Siteimprove, DCI                             90              95           92            90
             MySouthlakeNews.com


             Citizen Satisfaction Survey -
             The Employee Exceeded my                    74%             72%           72%          80%
             Expectations (Agree Completely/
             Somewhat)

             Citizen Satisfaction Survey - (City
             Website) Is The First Place I look for      72%             57%           57%          80%
             City Information

             Citizen Satisfaction Survey – (City
             Website) I Can Find The Information I       69%             61%           61%          80%
             Need Easily On CityofSouthlake.com




             Award of Excellence                                 Finalist - A Moment of Honor
             TAMIO                                               3CMA


             Recognized among a record 711 entries for the       The 3CMA Savvy Awards are a national awards
             redesign of MySouthlakeNews.com, highlighting       program recognizing excellence in local
             Southlake’s commitment to keeping residents         government communications. Being named a
             informed.                                           finalist places Southlake’s work among the best
                                                                 public sector communications in North America.


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