Page 234 - CityofSouthlakeFY27Budget

TABLE OF CONTENTS

OFFICE OF COMMUNICATION AND CUSTOMER

EXPERIENCE STRATEGY MAP

The mission of the Office of Communications and Customer Experience (OCCE) is to
communicate effectively and create a world-class customer experience

We deliver on Our Focus Areas

Safety & Infrastructure & Partnerships & Performance
Security Development Volunteerism Management &
Service Delivery
City Department Overview

We Serve We Provide We Manage We Promote
Our Financial The Learning &
Customers Stewardship Business Growth

We do this by We do this by We do this by We do this by

C1 Enhancing F1 Providing high B1 Promoting strong L1 Engaging and
the customer value services customer service informing
experience through through efficient though targeted employees about
transparency, management of marketing strategies COS culture through
innovation and resources. and tactics. a strong employee
communication. communication
B2 Developing program.
C2 Promoting citizen and managing L2 Intentionally
and employee communication and creating an internal
engagement through customer service culture of service
strategic messaging. programs using best
and next practices. that supports the
City’s mission and
goals.
B3 Establish Southlake’s
brand & story with
effective marketing
and communication
strategies.

C = Customer Objectives F = Financial Objectives B = Business Objectives L = Learning & Growth Objectives

234 FY 2027 City of Southlake | Budget Book FY 2027 City of Southlake | Budget Book 235