Page 87 - CityofKennedaleFY26AdoptedBudget

DEPARTMENT OUTLINE: COMMUNICATIONS

The Communications Department provides transparency through innovative and creative
communications solutions. It promotes the City’s mission, programs, and initiatives efficiently
and effectively. The vision of the Communications Department is to consistently create and
distribute effective messaging that is recognized as the best, most accurate, and dependable
source of City information.

PRIOR YEAR RESULTS & ACCOMPLISHMENTS

• Increased outreach and marketing/promotion
• Increased community participation in City events

• Trained 3 new department web administrators for web page maintenance
• Provided marketing support and merchandise for all City events
• Continue to increase social media and web page views/interactions

SHORT-TERM (FY26) GOALS

• Establish an intranet for employee communication
• Establish a larger communications network of media providers for broader reach for
information

• Train employees in each department for consistent messaging and adherence to
communications policy and department web administration
• Increase social media followers and newsletter subscribers

FUTURE INITIATIVES

• Increase community participation in City events and activities
• Train on person per department in web page admin
• Update all department web pages with trained web admins
• Add a dedicated social media moderator
• Add 100% Event Coordinator/Marketing employee

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