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CONVENTION & VISITORS BUREAU AND

VISITOR SHUTTLE SYSTEM FUNDS
FY2025-26
ADOPTED OPERATING BUDGET
FUNDS SUMMARY 312 AND 314

FOCUS AREA(S)
Tourism

DEPARTMENT DESCRIPTION
The Convention and Visitors Bureau (CVB) Department acts as the promotional arm of the city of Grapevine and is
responsible for actively selling, marketing and publicizing Grapevine globally. The Department promotes the city’s hotels,
meeting facilities, historic and family attractions, festivals and events, dining establishments and retail businesses to the
group meetings and leisure markets. Within the CVB Fund is the Administration, CVB Venues, Festivals Administration,
Sister Cities Administration, Wine Pouring Society Administration, Historic Preservation Administration, Convention Sales,
Destination Services, CVB Facility Maintenance, Leisure Sales and Marketing Divisions.

MISSION STATEMENT
The Convention & Visitors Bureau acts as the promotional arm of the City of Grapevine and is responsible for actively
selling, marketing and publicizing Grapevine globally. The Bureau promotes the city’s hotels, meeting facilities, historic
and family attractions, festivals and events, dining establishments and retail businesses to the group meetings and leisure
markets.

FY25 DEPARTMENT ACCOMPLISHMENTS
Established Sister City program with Barossa Valley, Australia, one of the premier wine regions in Australia and the
world.
Major Festivals, Main Street Fest and GrapeFest resumed full operations, including full slate of Artisan, Market and
Food Vendors as well as Festival Events and Activities, Sales Fams, Music and Entertainment.
Significant progress was made addressing COVID deferred maintenance. Facility repairs and improvements across all
CVB properties were achieved. Replaced roofs, repaired and replaced HVAC units and fire-retardant application at
Nash Farm.
Obtained Council approval for the redesign of the Grapevine Concourse and Pro Shop.
Moved historic Bushong Cabin to prominent location on Main Street where it will be restored to its original
appearance for education and enjoyment of Grapevine citizens and visitors.

FY26 DEPARTMENT GOALS AND OBJECTIVES
Build the Brand - Festival, events, attractions, heritage education and preservation, marketing and promotions.
Increase hotel and sales tax through sales, marketing and media promotions.
Enhance quality of life experiences for citizens and visitors alike by developing destination experiences.
Deliver the brand promise by providing the best possible visitor service and information.
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