Page 368 - CityofArlingtonFY26AdoptedBudget

Culture/Recreation/Education

Goal 1: Provide Activities, Educational Opportunities, and Services that Meet the Needs of the
Community
Objective 1: Develop and Implement Programming Based on the Needs of the Community
Project Performance Measure(s) Department(s)
Core ACTIV – Active Adult Center • Number of Participants Parks & Recreation
CRE • Customer Surveys
1.1.2 • Revenue Generation to Maintain
the Program
Summary:
ACTIV Quarterly Update
ACTIV officially opened to the public on March 26,
following a three-day soft opening held March 20–22. 100,000
ACTIV is on the west side of Arlington and will cater to
80,000
the active adult population. The facility allows
considerable expansion to the already high level of 60,000
senior-centric events offered by the Parks and
Recreation Department. In addition, ACTIV offers 40,000
private rentals and various year-round programs such
as fitness classes, league play, art classes, educational 20,000
classes, cooking classes and more.
-
Update: 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
ACTIV continues to thrive as a premier destination for
the 50+ community, with membership growth and
engagement in health and wellness programs Gate Count Scans Revenue
surpassing expectations. This increasing demand
underscores the Center’s role as a vital resource for Rental and Revenue Performance
older adults seeking active and connected lifestyles. Rental usage and income have steadily increased since April:
• April: $1,650 from 9 bookings
Program Expansion & Fitness Capacity • May: $3,132.81 from 21 bookings
To meet the ongoing surge in interest, we expanded • June: $7,494 from 7 bookings
class offerings and converted The Elm into a dedicated Key spaces utilized include Post Oak Hall and the
low-impact fitness space, now accommodating up to 50 Social Lobby, contributing significantly to revenue
participants. Despite the additional classes, popular gains.
sessions continue to fill within 1-2 hours of monthly
registration release, emphasizing sustained demand. New Fitness Classes Added:
We have implemented a “3 strike” policy, requiring • July: Line Dance, Functional Strength (2x), Mindful
participants to cancel in advance or face a one-month Meditation, Beginner Country Line Dance
registration hold, in an effort to improve attendance • August (Planned): Chair Exercise (T/Th), Functional
and class access. Strength (Fri), Yoga (Evenings & Sat), Strength
(Saturdays), Belly Dancing (Sat)

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