Page 222 - CityofGrapevineFY25AdoptedBudget

2021-22 2022-23 2023-24 2023-24 2024-25
PERFORMANCE INDICATORS Actual Actual Budget Estimate Approved

Marketing & Research:
- Retail and transit oriented development study - N/A N/A 1 -
- Complete a market and site context analysis on 185 2 N/A N/A 3
acre City owned tract 1
- Project map/analysis for City Council N/A 1 1 1 -
- CRM contacts N/A 150 150 300 500
- Web visitors N/A 30,000 30,000 34,000 38,000
- Newsletter subscribers N/A 300 300 352 400
- Social - Net Positive Engagements 300 7,000 7,000 N/A N/A
Media Follower Growth N/A N/A N/A 796 900
BRE & New Business Development:
- Local business visits 160 125 125 125 125
- Presentations to Chamber of Commerce and ED 12 15 15 15 15
partnership meetings
- Network and retention events attended 20 25 25 25 25
- Leads obtained from network and retention events 60 75 75 75 75
- Trade shows/conferences attended 5 9 9 9 10
Broker/Multiplier Outreach 30 75 75 100 125
- Business Retention & Expansion (BRE) N/A 75 75 75 75
- Startup support N/A 20 20 20 20
- Project management N/A 20 20 30 30
- Planning meetings N/A 24 24 24 24
- Small business support N/A 20 20 20 20

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