Page 192 - CityofGrapevineFY25AdoptedBudget

FY 2024-25 APPROVED OPERATING BUDGET
Special Revenue Fund
Convention and Visitors Bureau (CVB) Incentives
215-225-001

Department Description
The Convention and Visitors Bureau (CVB) Incentives is responsible for incentivize and promote group convention
and leisure business focusing on city-wide conventions, need dates and holiday patterns, utilize international
representation companies to increase visitation to Grapevine from international markets and to educate meeting
planners on the benefits of the 215-incentive program.

Mission Statement
The Convention & Visitors Bureau acts as the promotional arm of the City of Grapevine and is responsible for
actively selling, marketing and publicizing Grapevine globally. The Bureau promotes the city’s hotels, meeting
facilities, historic and family attractions, festivals and events, dining establishments and retail businesses to the
group meetings and leisure markets.

FY24 Department Accomplishments
 172 bookings generated through financial incentives (+43% to Budget Goal).
 239,000 room nights booked through financial incentives (+27% to Budget Goal).
 Economic impact of bookings with financial incentives: $162M (+15% to Budget Goal).
 Economic impact of SMERF bookings with financial incentives: $52M (-17% to Budget Goal).

FY25 Department Goals and Objectives
 125 bookings generated through financial incentives.
 300,000 room nights booked through financial incentives.
 Economic impact of bookings with financial incentives: $225M.
 Economic impact of SMERF bookings with financial incentives: $50M.

2021-22 2022-23 2023-24 2023-24 2024-25
EXPENDITURES BY OBJECT Actual Actual Budget Estimate Approved

Supplies 225 - - - -
Services 4,511,643 5,937,846 4,980,602 5,728,488 5,009,419

Total 4,511,868 5,937,846 4,980,602 5,728,488 5,009,419

2021-22 2022-23 2023-24 2023-24 2024-25
PERFORMANCE INDICATORS Actual Actual Budget Estimate Approved

Number of bookings generated through financial incentives 125 109 130 115 120
Number of room nights booked through financial incentives 177,803 178,556 185,000 185,000 188,000
Economic impact of bookings with financial incentives $140M $116M $135M $135M $140M

Economic impact of social, military, educational, religious $59M $53M $60M $60M $63M
and fraternal meetings booked
Number of total impressions for incentive marketing from 52.7M 119.2M 115M 120M 120M
print/digital/TV/radio
Number of trade promotional events from international NA 7 10 29 29
representation companies

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