Page 115 - City of Fort Worth Budget Book

Communication and
General Fund Public Engagement

• Special Events
Community Engagement

• Public Meetings
• Neighborhoods
• Schools

• Volunteer Program
Fort Worth Television

• Council meeting recording
• Council committee meeting recording
• Video production

• FW TV Programming
Customer Care

• 311 Fort Worth Contact Center
• My FW Team

Strategic Communications
The Strategic Communications division manages various facets of the City’s communication, including the City
News e-newsletter, media relations, email marketing, internal and external communications in English and
Spanish, social media, graphic design, and maintenance of the City’s website. Additionally, the CPE office is
responsible for coordinating media relations and handling inquiries for the City of Fort Worth. Media inquiries can
be submitted online. The CPE office also oversees the content management of the city’s website,
fortworthtexas.gov.

Community Engagement
The Community Engagement division works with residents to strengthen neighborhood capabilities and establish
communication networks among key stakeholders within the city. These stakeholders encompass faith-based
groups, neighborhood associations, schools, and nonprofit organizations. Ensuring effective communication with
these diverse groups is crucial for the city's initiatives and programs to thrive. Additionally, the division manages
community outreach and educational efforts through consistent interaction with neighborhood associations,
schools, and community organizations. It also conducts training sessions on various subjects and coordinates
special events and meetings. Furthermore, the division oversees the City’s many volunteer programs.
FWTV
The FWTV division, in partnership with the community, produces diverse and innovative programs for and about
Fort Worth. They capture and catalog City Council meetings for viewing online on TV or on YouTube.

Customer Care
The Customer Care division includes the 311 Fort Worth Contact Center, and the MyFW app with Web Intake
Multi-language feature. Staff in this division respond to all resident contacts that come in through the City’s
primary phone number, chat, texts, web Intake, MyFW app, email and voice mail channels. The division is the
sole support for the City’s Customer Relationship Management system - MyFW - which includes all platforms –
Web Intake, Texting, Worker App and Citizen App.

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