Page 30 - CityofColleyvilleFY25AdoptedBudget

Strategic Goals and Strategies

The City of Colleyville's six core strategic goals—operate transparently, deliver high-quality core services, assure adequate
infrastructure, enable responsible development, safeguard our unique identity, and govern effectively—serve as the
foundation for both long-term and short-term decision-making. These goals were established during a strategic planning
workshop in June 2018, facilitated by a consultant, with input from the City Council and senior management. This
workshop also de ned Colleyville’s vision, mission, and values, creating a philosophical framework that guides the City’s
actions and decisions.

Vision: A tranquil urban oasis characterized by its upscale neighborhoods, family-friendly atmosphere, and unmatched
community spirit.

Mission: Colleyville is a model neighborhood-focused city, sensitive to our history, stewards of our resources, and
dedicated to our residents. We are committed to providing continuously improving, citizen-valued services to ensure the
enjoyment of our small-town quality of life with pride, honor, and dignity.
Values: Integrity, Communication, Excellence, Transparency.

Each year, the City Council and senior management meet to review the strategic plan and set new strategies and
priorities for the current budget cycle. While this process is aligned with the overall strategic plan, it also re ects evolving
priorities that may emerge from current events or community needs. These annual meetings are open to the public, and
citizens are encouraged to attend and offer input.
2024-2025 Council Priorities include projects such as the recreation center expansion, a ood study in the Northern
Gateway area, and various beauti cation initiatives across the city. These priorities re ect the city’s commitment to both
long-term strategic goals and addressing emerging challenges.

Colleyville faces several long-term challenges, including aging infrastructure, restrictions on property taxes imposed by
state law, and leveling off sales tax revenues. Additionally, the Tax Increment Financing (TIF) district will expire in 2030,
which will further limit the City’s ability to cash fund capital projects, possibly requiring a shift toward debt-funded
options, especially for general infrastructure improvements such as streets and parks. The City is also nearing build-out,
so future development will focus on remodeling and renovations, which may necessitate adjustments to fee structures in
community development.

To address these challenges, the City has developed speci c strategies aligned with its goals. For example, under the

City of Colleyville | Budget Book 2025 Page 30