Page 156 - CityofColleyvilleFY25AdoptedBudget

Departmental Goals & Objectives
Goal 1: Attract and Retain Businesses in Colleyville Goal 2: Enhance the Quality of Life through Business
Objective 1.1: Develop and implement strategies to Suppor t
attract new businesses to Colleyville, focusing on Objective 2.1: Promote local businesses to enhance
those that align with the community's needs and the community’s quality of life by supporting diverse
values. service offerings and amenities.
Performance Measure 1.1.1: Number of new Performance Measure 2.1.1: Number of
businesses attracted or new COs issued promotional initiatives or events supporting
annually. local businesses.
63 3
Prior Year Actual (2023) Prior Year Actual (2023)
69 4
Current Year Estimate (2024) Current Year Estimate (2024)
75 5
Budget Year Target (2025) Budget Year Target (2025)

Objective 1.2: Support the retention and expansion Objective 2.2: Foster relationships between the City
of existing businesses through ongoing and local businesses through communication and
engagement and assistance programs. partnership opportunities.
Performance Measure 1.2.1: Number of local Performance Measure 2.2.1: Percentage of
businesses receiving support through local businesses engaged through outreach
engagement initiatives. efforts.
107 50%
Prior Year Actual (2023) Prior Year Actual (2023)
110 60%
Current Year Estimate (2024) Current Year Estimate (2024)
125 75%
Budget Year Target (2025) Budget Year Target (2025)

City of Colleyville | Budget Book 2025 Page 156