Page 32 - FY 2025 Adopted Operating Budget and Business Plan

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Build Unity

Goal 1: Implement Strategies to Eliminate Racism and Other
Forms of Discrimination and to Advance Unity in Arlington
Objective 1: Address General Disparities
Project Performance Measure(s) Department(s)
BU Unity Council Recommendation – Communication & Legislative Affairs
1.1.1 Diversity Communication &
Outreach
Summary:
Milestone Target Date Percent
The City of Arlington is committed to producing Complete
th
communications, marketing and outreach materials Create Internal Working 4 Qtr. FY 2020 100%
that are representative of the 8th most diverse Group of Staff Member
community in the country, according to a report by Representative of
WalletHub. Led by the City’s Office of Arlington’s Diversity
Communication, this organizational effort will be Regularly Translate and 2 Qtr. FY 2021 100%
nd
implemented through content produced on the Create Original Content in /Ongoing
City’s website, social media pages and video Spanish and/or Vietnamese
programming. Showcase More of 3 Qtr. FY 2021 100%
rd
Arlington’s Cultural /Ongoing
The City will also continue to promote and Diversity in City-produced
encourage greater inclusivity, equity, and access to Communication
important services and to make sure we are reaching Increase Distribution of 3 Qtr. FY 2022 100%
rd
as many residents as possible through all Office of Content and Information /Ongoing
Communication channels and platforms. This About City Services to Key
includes Facebook, Twitter, Instagram, Nextdoor, Advocates in Arlington’s
LinkedIn, the government cable channel and the Black, Latino, and
City’s YouTube channel. It also includes in-person Vietnamese Community
communication and relationship building, a key Increase Outreach to 3 Qtr. FY 2023 100%
rd
component to building trust with underrepresented Minority Communities to /Ongoing
groups in our community. Inform them About Board
and Commissions
Applications
Improve Outreach to People 1 Qtr. FY 2024 100%
st
with Disabilities and /Ongoing
Increase the Number of
Stories Showcasing their
Success on the City’s
Website, Social Media, and
Video Programming
Improve Outreach to 1 Qtr. FY 2024 100%
st
Seniors Through the City’s /Ongoing
Communication Channels

and Support the Marketing

Efforts and Promotion of
Arlington’s New Active
Adult Center

FY 2025 Adopted Budget and Business Plan 23 City of Arlington, Texas