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To achieve this, City Council and City Management have developed the following guiding principles for
the organization, known as True NORTH. NORTH is an acronym that stands for the following:

• Noteworthy Essentials — The City of Mansfield will continue to deliver high-quality
essential services to its residents, businesses, and visitors.
• Organizational Excellence — The City of Mansfield will foster a healthy environment for
its own employees to maximize productivity, boost morale, attract high-quality
candidates and establish itself as a destination employer.
• Remarkable Experiences — The City of Mansfield will find creative and innovative ways
to provide its residents, businesses and visitors with world-class amenities and
experiences – above and beyond essential functions and services.

• Together As One — The City of Mansfield will remain a close-knit community as growth
continues. The City of Mansfield will provide world-class social infrastructure and
opportunities for all its residents to connect and enjoy remarkable experiences
together.
• Healthy Economy — The City of Mansfield will support and strengthen its economy in
all strategic decision-making and will leverage its assets to preserve its economic
vitality.

How we plan to get there — Strategic Priorities:

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