Page 121 - GFOA Draft 2

CITY OF SAGINAW
GOALS, OBJECTIVES, AND PERFORMANCE MEASURES
2022-2023

COMMUNITY SERVICES

GOAL: To improve the quality of life for citizens of all ages by providing a variety of recreational and leisure activities,
special events, aquatic and athletic programs, visual and performing arts programs, facilities and services that encourage
life enrichment, health, fitness and enjoyment.

City Strategy FY 2021-2022 Department Goal FY 2021-2022 Department FY 2022-2023 Department Goal
Achievement

Continue to maintain existing
programs and increase
Continue to maintain existing
programs and increase programming to reach the levels of
programming to reach the levels of participation pre-COVID 19.
participation pre-COVID 19. Rebuilding our programs to the Increase revenues through new
Increase revenues through new attained levels prior to the COVID- creative and fine tuned existing
19 Pandemic through increased
programs. Reopen and restart
creative and fine tuned existing marketing and promotion. Continue programming at the senior center
programs. Reopen and restart operation with reduced programs, and move operations to the
programming at the senior center
and move operations to the reduced staffing levels and hours of recreation center. Improve 9th
recreation center. Improve 9th operation while staying open under Annual Images of Saginaw Photo
Annual Images of Saginaw Photo the Pandemic circumstances. Contest with increased awards,
Maintain a Contest with increased awards, Successfully moved Senior Center promotion and revised program.
financially promotion and revised program. to the Recreation Center. Returned Increase marketing and promotion
sound City Increase marketing and promotion most athletic programs back to of the City via Facebook, Twitter,
providing of the City via Facebook, Twitter, pre-COVID levels. press/media release, Digital Display
superior press/media release, Digital Display Sign, Saginaw FYI, and web site.
services Sign, Saginaw FYI, and web site. Insert newly created
Communications Department and
staff into this department.
Rebuilding our programs to the Partner with local professional
Partner with local professional
photography company to provide
photography company to provide attained levels prior to the COVID- additional advice, funding, awards
19 Pandemic through increased
additional advice, funding, awards
and marketing to increase marketing and promotion. Continue and marketing to increase
participation in the Images of operation with reduced programs, participation in the Images of
Saginaw Photo Contest. Seeking reduced staffing levels and hours of Saginaw Photo Contest. Seeking
additional sponsorship opportunities operation while staying open unded additional sponsorship opportunities
through drink vending
the Pandemic
through drink vending companies.
circumstances. companies.
Increased programming for the
Senior Center. Increased
programming for the Recreation
Convert 1 part-time attendant to full- Center. Purchase and install
time at Recreation Center. Rebuilding our programs to the a new generator for Recreation
Increased programming for the attained levels prior to the COVID- Center (emergency evacuation
Senior Center. Increased 19 Pandemic through increased center). Increased and improved
programming for the Recreation marketing and promotion. Continue the Food Truck Park operations.
Expand community Center. Replace six treadmills. operation with reduced programs, Create a Food Truck Park
quality of life Replace original multi-purpose room reduced staffing levels and hours of Coordinator position to help
amenities
wall dividers. Increased operation while staying open unded alleviate significant comp-time
part-time staff from 20 hours to the Pandemic circumstances. hours and to manage the
maximum of 29 for staff flexibility. Increased and improved the Food operations of this very successful
Increase programming for Concerts Truck Park operations. park. Increase programming for
in the Park. Concerts in the Park. Insert newly
created Communications
Department and staff into this
department.

Table of Contents 116