Page 251 - CityofMansfieldFY23Budget

Department Name:
Convention and Visitors Bureau

Mission Statement:
The mission of the Community Engagement Division is to increase public engagement through the use of social media channels
and digital media, as well as to create excitement that markets tourism through sports, festivals and creative art events.

Services Provided:
1. Promoting Mansfield on the Visit Mansfield social media channels and website.
2. Bringing tourism to the city by visiting trade and sales shows.
3. Supporting local businesses through promotions.

CITY COUNCIL’S STRATEGIC PRIORITIES N O R T H

Noteworthy Organizational Remarkable Together Healthy
Essentials Excellence Experiences as One Economy
Consistently Strong team Distinctive Create Sustainable assets,
high-quality and internal services and community financial strength &
services culture amenities connections growth

N O R T H
Goal #1 ● ●

Increase the number of page views on the Visit Mansfield website to over 100,000.

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Page views 52,783 58,600 89,918 120,000
Percentage increase 13% 11% 53% 33%

N O R T H
Goal #2 ● ●

Have a Facebook Page reach over a quarter million people.

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Reach Unavailable 110,228 197,511 300,000
Percentage Increase Unavailable Unavailable 79% 52%

N O R T H
Goal #3 ● ●

Increase use of all Instagram functions (posts, stories, and reels)

Actual Actual Budget Budget
Performance Measures 2019-2020 2020-2021 2021-2022 2022-2023
Number of Posts No Data 186 218 220
Number of Stories No Data No Data No Data 30
Number of Reels No Data No Data No Data 55

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