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APPROVED BUDGET FISCAL YEAR 2022-2023

➢ Continue to expand use of microsites for a more user-friendly web experience.
➢ Continue to develop media relations.
➢ Continue to grow our internal customer service by being a resource for other departments
communication and marketing needs.

Council Priorities:

☐Public Safety ☒Innovation
☐Economic Vitality ☐Redevelopment
☐Infrastructure ☒Leadership

Goals:

➢ Move the Where We Live magazine to a completely digital platform.
➢ Continue expanding our website; potential upgrade for more customization and upgraded
features.
➢ Continue to grow our internal customer service by being a resource for other department’s
communication and marketing needs and develop stronger internal communication by
continuing our WorkLife employee magazine.
➢ Expand the annual Employee Conference to span activities for a period of one week allowing
more employee interaction and engagement.

Objectives:

• Expand online presence with the addition of departmental micro-sites.
• Produce four city magazines annually.
• Regular social media posting activity and production of quality miscellaneous materials

(i.e., Water Quality Report, Annual Report).

Continue to provide and promote community engagement through public programs such as
Hurst 101 Academy, Youth In Government and Town Hall Forum.

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