Page 198 - CityofColleyvilleFY23AdoptedBudget

The Communications Department is also the city’s Special Events Department and plans and produces city events throughout the
year. One of the biggest events, Stars and Guitars is an outdoor concert that is held annually the last Friday in June. The event is
held at City Park and includes reserved tables and open lawn seating. Attendees can enjoy a concert and reworks under the stars,
while dining on a variety of foods offered at a food truck park.
Another big event is the Har vest Festival, an outdoor event that is held annually the third Saturday in October. The event is held at
the Plaza and South Grounds of Colleyville City Hall and includes games, live music, treats, a costume contest, horse-drawn
carriage rides, a pumpkin patch, pony rides, a petting zoo, food vendors, and a fall market. Princesses, pirates, goblins and ghouls
can enjoy a day of Halloween amusement and fun for the whole family.
The Colleyville Christmas Tree Lighting Celebration is an outdoor event that is held annually on the rst Friday in December. The
event is held at the Plaza and South Grounds at City Hall and includes the lighting of the city tree, community decorated tree
winners announced, photos with Santa, attractions for children (i.e., balloon artists, face painting, caricature artists, in atables),
petting zoo, pony rides, trackless train rides, horse-drawn carriage rides, performances by local children’s choirs, food vendors and a
Christmas market. Merrymakers can launch the holiday season with a magical evening lled with holiday sparkling lights and a
variety of festive entertainment.

Performance Measures & Vital Statistics

Performance FY 2017 FY 2018 FY2019 FY 2020 FY 2021 FY 2022
Measures
Number of News
Releases 52 60 60 60 60 60
Public Information 9 8 10 10 40 53
Campaigns

Vital Statistics FY 2017 FY 2018 FY2019 FY 2020 FY 2021 FY 2022
E-News Service 3,819 4,074 3,745 4,849 4,344 4,542
Subscribers
Social Media
Followers
on City of Colleyville 2,639 4,755 6,725 6,497 7,900 8,600
Government

5-Year + Outlook
The next ve years will be evolving as it relates to community relations, communications, and marketing. As social media
continues to grow and change, the city will need to ensure it maintains a strong social media presence, staying actively engaged
and responsive. Social media is a great tool for two-way citizen interaction, and the city will look for additional ways to enhance
these efforts. Communications will continue its proactive approach by continuing the video segments introduced in 2021 – City
Beat, Your Council Minute, and Service in Focus -- anticipating what residents want to know, need to know, and how to best reach
them. Events will continue to be ne-tuned to meet the needs of the community.

Depar tmental Speci{c Objectives

Description Timeline Strategic Goal Link
5.2 Support a variety of
Work with Economic
Spring of 2023 community events, concerts,
Development Dept . to secure
and celebrations
higher quality directional &
event signage

City of Colleyville | Budget Book 2023 Page 198