Page 278 - Bedford-FY22-23 Budget

Goals

Revitalization
Highlight what makes Bedford unique
Tell the City's story through resident and business features

Economic Vitality
Create awareness of new restaurants and retailers within the community through communication channels
Communicate infrastructure improvements that have a positive impact on the business and residential community
Transformation
Improve organizational transparency by communicating important information pertaining to roads, capital projects,
events, and other important City of Bedford news.
Organizational Excellence
Communicate organization's awards and accomplishments
Improve the City's website content and design by undergoing the website redesign process
Communicate & Engage with Citizens
Be responsive to resident questions via communication channels with professionalism and respect
Communicate information that is important and relatable to residents' lives, enhancing the community's knowledge of
what is happening within their community
Provide multiple ways for residents to provide their feedback so City administrators can have valued feedback when
making decisions
Increase accessibility through an improved website and broadcast system within the Council Chambers

Performance Measures

ACTUAL TARGET ACTUAL TARGET

MEASURE TYPE
20/21 21/22 21/22 22 /23

Number of FTE's INPUTS 2 3 3 3

Number of Facebook Followers on
City of Bedford Page OUTPUTS 13,414 14,000 15,897 16,500
Number of Twitter Followers on City of OUTPUTS 2,740 2,850 3,016 3,100
Bedford Page
Number of Instagram Followers on OUTPUTS 896 1,000 1,572 1,900
City of Bedford Page

Number of Council Meetings
Attended to Run A/V Equipment OUTPUTS 32 30 25/25 25

Number of Events Photographed OUTPUTS 6 6 6 7
Number of Facebook Posts OUTPUTS 408 420 446 420
Number of Videos Produced OUTPUTS 0 12 23 15

Division Budget as a Percentage of EFFICIENCY 0.71% 0.77% 0.80% 1.03%
the General Fund

Percentage of Publications Prepared EFFECTIVENESS & 100% 100% 100% 100%
on Time OUTCOMES
Percentage of Media Calls Responded EFFECTIVENESS &
to Within 24 Hours OUTCOMES 100% 100% 100% 100%
Percentage of Direct Messages to the
City of Bedford's Main Social Media EFFECTIVENESS & 100% 100% 100% 100%
Channels Answered in One Business OUTCOMES
Day

Percentage of Social Media Audits EFFECTIVENESS &
Conducted with Social Media Admins OUTCOMES 100% 100% 100% 100%

N/A - New Measure

City of Bedford, TX | Adopted Budget FY 2023 Page 278