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RECREATION SPECIAL REVENUE FUND

FUND DESCRIPTION:
The Recreation Special Revenue Fund accounts for specific revenues, including grants, tree restoration, fines and
miscellaneous fees and donations associated with operations and activities of the City’s recreation programs.

DEPARTMENT DESCRIPTION:
Recreation Programs Division:
The Recreation Programs division is responsible for administering the activities of the programs and youth sport teams offered
outside of the Keller Pointe. Administrative functions of the recreation program are included in the General Fund Parks and
Recreation budget. The special revenue fund accounts for program supplies and services that are direct costs of the recreation
programs and teams.
Special Events Division: The Special Events budget accounts for special event activities administered by the department,
including Rock the Park, Holly Days, Egg Scramble, Keller Summer Nights, Daddy/Daughter Dance, Campout, Outdoor Holiday
Yard Decorating Contest, Concerts in the Park (2), and Fishing for Fun. Approximately 33 percent ($40,570) of the funding for
special events is supported by the General Fund for the community Trash Off events (2), Keller Summer Nights (5), volunteer
recognition, and a portion of Holly Days in addition to city staff. The remaining 67% ($82,140) is generated through water bill
donations, community partner donations/sponsorships, grants, and fees.
Senior Svcs Programs and Trips: The Senior Services Division accounts for senior recreation programs and trips. These
activities are funded by class/ trip fees, sponsorships, grants and donations. Administrative staffing for these activities is
included in the General Fund Parks and Recreation budget.

DEPARTMENT/DIVISION GOALS:
1. Foster tourism, showcase local businesses and organizations and provide citizens an economical means of recreation
through the creation and implementation of a variety of enriching programs and special events.
2. Inspire environmental stewardship and healthy lifestyles through the management of Keller Proud and Texas Amateur
Athletic Federation Programs.
3. Ensure sustainability of citywide special events through the expansion of our resources and encouragement of community
involvement by:
a. Fostering partnerships with civic groups, businesses, foundations and neighboring communities that align with our core
values.
b. Maintaining and promoting an active and rewarding volunteer program.
c. Creating loyal sponsorships and developing new opportunities for businesses to feature their products and services.
4. Attract individuals and businesses to the area by providing quality customer experiences that leave the guests with that "wow
factor".
5. Continue to enhance communication regarding recreation programs, events and facilities through social, electronic and print
media.

Senior Services Division
1. Encourage healthy and active lifestyles through health and wellness programs, life enrichment classes, as well as education
and travel opportunities.
2. Create new technology programs that meet the needs of our aging population to include: internet, tablet, and smart phones.
3. Ensure sustainability of senior adult activities and programs through the expansion of our resources and encouragement of
community involvement.
4. Enhance awareness of the Senior Activities Center through public events and promotion of our programs on social,
electronic and print media.
5. Ensure that all guests are provided with quality customer care in the delivery of services and programs that exceeds their
expectations to maintain a loyal and growing participant base.
6. Creating loyal sponsors and developing new opportunities for businesses to feature their products and services.
7. Foster partnerships with individuals, civic groups, businesses, foundations and neighboring communities that with our core
values.

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