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ADMINISTRATION DEPARTMENT
COMMUNICATIONS DIVISION (100-10-104)

DEPARTMENT DESCRIPTION:
The Administration Department’s Communications Division consists of the Communication and Public Engagement Manager
and Media Specialist. The purpose of the Communications Division is to lead the organization’s citizen engagement efforts and
dissemination of information to the public, as well as to maintain and strengthen the city’s positive public image.

DEPARTMENT/DIVISION GOALS:
1. Enhance community relations with citizens via surveys, citizen committees and individual requests, and respond in a timely
manner through direct interaction, news releases, marketing and advertising, and Town Hall meetings.
2. Manage and administer the City’s website and social media outlets.
3. Prepare presentations and print materials as well as spoken comments as needed for meetings, special events and city
leaders’ public appearances.
4. Design and distribute newsletters, brochures, and other marketing and advertising materials promoting community news,
projects, events and initiatives.
5. Serve as a liaison between city officials, city staff, outside organizations and the media, and as the city spokesperson as
6. Recommend, oversee implementation, and develop policies and procedures for the use of communication technology and
7. Handle all aspects of the City’s emergency communication efforts.

DEPARTMENT/DIVISION OBJECTIVES:
1. Continue to strategically grow the city's social media footprint to increase awareness and engagement among citizens of all
ages, staying flexible with changing platform algorithms.
2. Develop strategies to improve the website and mobile user experience, including the continuation of website streamlining
and analytics-based adjustments, accessibility upgrades, the expansion of story map technology, etc.
3. Partner with department heads to produce citizen-friendly budget and 'State of the City' materials, and with City Council
members on new community engagement programs and initiatives.
4. Evaluate and implement strategic new trends in internal and external government communications aimed at better
connecting with employees and residents where they're already seeking out information and engagement, including
partnerships with and utilization of existing third-party services.

SERVICE LEVEL ANALYSIS:
FY 2021-22
FY 2019-20 FY 2020-21 FY 2020-21 Adopted
Actual Budget YE Proj.
SERVICES PROVIDED Budget
Weekly E-Newsletters Published 52 52 52 52
State of the City Presentations Prepared 5 3 4 4

Special Publications Produced 0 1 1 2
Community Surveys Managed &
Marketed 3 5 5 4
Social Media Accounts Administered 18 20 18 20
Active Website E-Notification Subscribers 17,200 17,450 17,900 18,400
SirenGPS/Mass Notification Subscribers 6,950 7,000 7,300 15,000

PERFORMANCE INDICATORS
Average Facebook Post Impressions
(largest account - City of Keller Gov) 9,850 8,500 9,580 9,900
Average Twitter Monthly Impressions
(largest account - @kellerpolice) 200,000 225,000 128,000 200,000
Connect Newsetter Engagement N/A New Measure 66% 66%
Unique Website Page Views 1.11M 1.2M 1.46M 1.48M

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