Page 106 - FortWorthFY22AdoptedBudget

General Fund

Communication and Public Engagement

DEPARTMENT SUMMARY

Change from FY2021
FY2020 FY2021 FY2021 FY2022
Adopted
Final Adopted Adjusted Adopted Amount %

Revenue $ - $ - $ - $ - $ - 0.00%

Salaries & Benefits 3,395,563 3,571,019 3,571,019 3,844,402 273,383 7.66%
Gen Operating & Maintenance 481,902 779,730 779,730 801,315 21,585 2.77%
Expenses $ 3,877,465 $ 4,350,749 $ 4,350,749 $ 4,645,717 $ 294,968 6.78%

2021 2022 Change
Fund AP FTE AP FTE AP FTE
General Fund 42.00 42.00 42.00 42.00 - -
Total 42.00 42.00 42.00 42.00 - -

DEPARTMENT PURPOSE AND GOALS
The City of Fort Worth Communications and Public Engagement office works with city departments, city
leadership, and elected officials to inform and engage the residents of Fort Worth about the activities of the city
through comprehensive use of public engagement and communication tools. It ensures that employees receive
regular communications and information on initiatives and important city issues.

The program’s key initiatives are to:
· Educate and inform the City of Fort Worth employees to become ambassadors for the city, emphasizing
benefits, healthy living, volunteerism and education
· Use new and existing technologies to improve digital outreach for the city and enhance the delivery of
city messages
· Consistently incorporate the City of Fort Worth brand in all city materials. Use the city’s vision, mission,
and key messages as the foundation for every department’s communications efforts
· Tell the city’s story and educate the public on services and accomplishments
· Expand and improve outreach throughout the city, identifying underserved audiences and new
opportunities for community engagement

The Department is composed of three distinct work areas: the Communications Office, the Community
Engagement Office and the City Call Center. The Communications Office oversees all communications for the City
of Fort Worth. This includes media relations, email marketing, internal and external communications, social media,
graphic design, Fort Worth TV (FWTV) and the city’s website. The Community Engagement Office is responsible
for community outreach and education through regular contact with neighborhood associations, schools, and
community organizations. The City Call Center responds to all resident contacts that come in through the city’s
primary phone number, chat, texts, web Intake, citizen app, email and voice mail channels. The division is the
sole support f o r the city’s Customer Relationship Management system MyFW which includes all platforms –
Web Intake, Texting, Worker App and Citizen App.

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