Page 87 - City of Colleyville FY22 Adopted Budget

Over 60% of meetings held at the Center are booked by Colleyville Civic
organizations or residents who enjoy deeply discounted rental rates. Staff will
continue to support these groups with the departments’ membership in the
organizations who utilize the venue. With a central location in the City of
Colleyville, the Center and its grounds provide a palette for life events. Whether
a holiday themed city event with concerts, fundraising banquets, baptisms,
birthdays, graduations, or memorials, the Center will remain a hub for the
community and our citizen celebrations in 2022.

Maintaining a community asset is integral to ensure its availability for future
generations. The Colleyville Center was completed 24 years ago through citizen
fundraising and a bond issue. Since then, upgrades have been done to improve
technology, and increase useable patio and grounds for ceremonies and
receptions. In 2022 the ongoing development of a park like setting to the existing
7 acres will continue with the Center partnering with the Colleyville Garden Club on
some landscaping improvements. Existing, dated lighting will also be replaced in
the Grand Hall.

With over 25,000 guests in the facility annually, staffing will remain small but
mighty. The Center will continue to retain four full time employees conducting event
support and sales while maintaining the building to high, sanitized standards.

Provide a venue that generates rental revenue to offset operating expenses

In an effort to offset the maintenance and operation expense of maintaining the
Center, the facility is made available for private use at retail rates that are
competitive in the venue rental market. Center marketing efforts concentrate on
three targeted segments: Residents, Non-Resident, and Business.

Incremental revenue sources include value-added services such as up-lighting,
refreshments and linens. The Colleyville Center is a popular venue for both
wedding ceremonies and receptions. Over the last 3 years, marketing has focused
on bringing in businesses to fill the Monday-Friday 8am-5pm time blocks. Rental
rates for these customers are 20% higher than resident rates. Staff efforts will
continue to maximize revenue and utilization, while still being sensitive to resident
and civic use and maintaining rates set by our City Council.

In order to stay relevant in an extremely competitive venue market, the Center
Advisory Committee, comprised of both citizens and civic organizations, reviews
Center rates annually. Staff will once again provide findings in early 2022 for
Advisory Committee review. If rental rate increases are agreed upon, Advisory
will recommend to Council with increase taking effect with new bookings in
FY2023.

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