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Goal 4: Maintain, update, or establish land-use regulations and processes that are
business-friendly and community focused.

Action Items

4.1: Revise existing sign code regulations to better meet the needs of businesses while ensuring signs are visually
compatible with surrounding development.

4.2: Encourage and support the rezoning of existing Planned Development zoning districts that do not have
specific development standards or clear review procedures.

4.3: Establish development review procedures that foster good communication and timely responses.

Goal 5: Promote redevelopment and infilling of undeveloped areas in the city.

Action Items

5.1: Identify and encourage redevelopment or revitalization of distressed or underdeveloped areas through the
adoption of Area Plans. City Council may call on the Planning and Zoning Commission (P&Z) or the Economic
Development Corporation (EDC) to provide suggestions or recommendations.

5.2: Review adopted development standards and, where prudent, revise these standards to lessen
redevelopment barriers.

5.3: Encourage cooperation and coordination between property owners during the property redevelopment
process. City staff should help facilitate meetings whenever possible.

Goal 6: Establish an active and vibrant downtown Benbrook.

Action Items

6.1: Establish a downtown zoning district ordinance that promotes a wide variety of land uses and activities,
including: commercial, residential, and community-oriented activities.

6.2: Explore the feasibility of building a new City Hall that incorporates the police department, city
administration offices, senior center, and other public use facilities into a single municipal complex.

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