Page 133 - Keller Budget FY21

ECONOMIC DEVELOPMENT DEPARTMENT
ADMINISTRATION DIVISION (100-190-01)

SERVICE LEVEL ANALYSIS:
FY 2020-21
FY 2018-19 FY 2019-20 FY 2019-20 Adopted
SERVICES PROVIDED Actual Budget YE Proj. Budget
Recruitment:
New business recruitment efforts 89 85 103 100
New businesses 75 60 60 65
Trade shows attended 5 4 2 4
Developer/broker forums 1 1 1 1

Promotion:
KIIK Individual Promotions 132 200 200 200
KIIK Area Events 2 2 2 2
Ribbon Cuttings/Grand Openings 37 25 16 25
Chamber Partnered Promotions 5 4 6 4
Print Media Advertisements 4 9 5 3
Digital Media Advertisements 2 4 4 4
Outdoor Advertisements 5 4 4 4
Promotional Video Update 0 1 1 1

Retention:
Interview Business Community 39 100 100 100
Business Guide 5,000 5,000 5,000 5,000
(Copies Dispensed)

Expansion:
Track expansion opportunity sites 0 0 0 0
(Times Canvased)
Track businesses prime for exp. 19 50 15 20

Retention and Expansion:
Business expansions 14 5 5 5
Retail Occupancy Average Rate** 96.8% 96.6% 96.7% 95%
Office Occupancy Average Rate** 91.7% 84.3% 89.9% 90%
Hotel Occupancy Average Rate 0% 30% 30% 50%
Business roundtables with Keller 3 4 4 4
businesses
Welcome kits distributed 0 2 5 1 2 2 5
Communication with neighboring cities,
county, NTCOG, state legislative
representatives, office of the governor 12 12 12 12
and the state economic development
department.
** As indicated by third party consultant

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