Page 133 - Keller Budget FY21
P. 133

ECONOMIC DEVELOPMENT DEPARTMENT
                                ADMINISTRATION DIVISION (100-190-01)



             SERVICE LEVEL ANALYSIS:
                                                                                         FY 2020-21
                                                 FY 2018-19    FY 2019-20   FY 2019-20    Adopted
             SERVICES PROVIDED                     Actual       Budget       YE Proj.     Budget
             Recruitment:
                New business recruitment efforts     89           85           103          100
                New businesses                       75           60           60           65
                Trade shows attended                 5             4            2            4
                Developer/broker forums              1             1            1            1

             Promotion:
                KIIK Individual Promotions          132           200          200          200
                KIIK Area Events                     2             2            2            2
                Ribbon Cuttings/Grand Openings       37           25           16           25
                Chamber Partnered Promotions         5             4            6            4
                Print Media Advertisements           4             9            5            3
                Digital Media Advertisements         2             4            4            4
                Outdoor Advertisements               5             4            4            4
                Promotional Video Update             0             1            1            1

             Retention:
                Interview Business Community         39           100          100          100
                Business Guide                     5,000         5,000        5,000        5,000
                   (Copies Dispensed)

             Expansion:
                Track expansion opportunity sites     0            0            0            0
                   (Times Canvased)
                Track businesses prime for exp.      19           50           15           20

             Retention and Expansion:
                Business expansions                  14            5            5            5
                Retail Occupancy Average Rate**    96.8%         96.6%        96.7%        95%
                Office Occupancy Average Rate**    91.7%         84.3%        89.9%        90%
                Hotel Occupancy Average Rate        0%            30%         30%          50%
                Business roundtables with Keller     3             4            4            4
                businesses
                Welcome kits distributed             0            2  5         1  2         2  5
              Communication with neighboring cities,
              county, NTCOG, state legislative
              representatives, office of the governor   12        12           12           12
              and the state economic development
              department.
             ** As indicated by third party consultant




















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