Page 199 - Hurst Budget FY21

CITY OF HURST

GENERAL FUND COMMUNITY SERVICES 0773 RECREATION

MISSION STATEMENT

The Hurst Recreation Department is dedicated to improving the quality of life for citizens
of all ages by providing a variety of recreational activities, special events, facilities, and
services that encourage life-long learning, fitness, wellness, and fun.

DIVISION DESCRIPTION

The Recreation Division is responsible for the planning, promotion, implantation, and evaluation
of a wide variety of leisure programs, activities, events, and services for youth and adults in the
Hurst community. These programs and activities include Recreation Center operations, tennis
Center operations, Brookside Center operations, an extensive recreation and classroom program,
youth and adult athletic programs, various community-wide special events, and public
reservations for various parks and recreational facilities.

PRIOR YEAR RESULTS & ACCOMPLISHMENTS

 Increased Recreation Attendance from previous year.
 Implemented installment billing membership options.
 Integrated new Life Fitness circuit weight equipment.
 Implemented successful new Healthy Hurst programs, including: Eight to Great
Challenge and Kids Triathlon.
 Integrated WiFi service at the Brookside Convention Center.

FUTURE INITIATIVES

 Continue to compensate for the negative impact of COVID-19 by reducing service levels,
programs, and events offered by Recreation.
 Implement the Cost Recovery and Resource Allocation Study recommendations for
updating user fees.
 Continue to create and implement new Healthy Hurst programming to the public.
 Expand marketing reach to increase Recreation Center memberships.
 Investigate the possibility of child watch program for patrons during their visits.

GOALS, OBJECTIVES & PERFORMANCE MEASURES

Council Priorities:

☐Public Safety ☐Economic Vitality ☐Infrastructure

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