Page 156 - Grapevine Budget FY21

FY 2020-21 APPROVED OPERATING BUDGET
CONVENTION AND LEISURE INCENTIVES FUND
215-225-001

2017-18 2018-19 2019-20 2019-20 2020-21
EXPENDITURES BY OBJECT Actual Actual Budget Estimate Approved

Supplies 100,263 101,199 100,000 - 60,000
Services 3,022,107 4,614,493 4,896,210 3,180,171 4,656,651
Transfers - - - 8,500,000 -

Total 3,122,370 4,715,692 4,996,210 11,680,171 4,716,651

OBJECTIVES
- To incentivize and promote group convention and leisure business focusing on city-wide conventions, need dates and holiday patterns.

- Utilize international representation companies to increase visitation to Grapevine from international markets.
- Educate meeting planners on the benefits of the 215 incentive program.

2017-18 2018-19 2019-20 2019-20 2020-21
PERFORMANCE INDICATORS Actual Actual Budget Estimate Approved

Number of bookings generated through financial incentives N/A 84 85 88 95

Number of room nights booked through financial incentives N/A 126,575 115,000 140,000 145,000
Economic impact of bookings with financial incentives N/A $ 71M $ 72M $ 80M $ 84M
Economic impact of social, military, educational, religious and N/A $ 31M $ 38M $ 40M $ 42M
fraternal meetings booked
Number of total impressions for incentive marketing from N/A 69M 100M 100M 100M
print/digital/TV/radio

148