Page 214 - Colleyville FY21 Budget

Community Relations Specialist,
whose job responsibilities are
centered on attracting visitors to
Colleyville to shop in our stores, eat
in our restaurants, and stay at our
hotel. As a result, staff has relocated
the funding for this position and
associated advertising expenses to
our hotel occupancy tax fund for FY
2021.

2. Funding a portion of the Colleyville Center
The Colleyville Center is a city-owned event
venue designed for seminars, special events,
fairs, town halls, and weddings and other
parties. All or part of the Center can be rented
out by residents and non-residents for their
event on an hourly or daily basis, and it
remains in high demand. The Center hosts as
many as 450 events in one fiscal year,
attracting over 28,000 guests and generating
measurable impact on local businesses.
Furthermore, approximately 60% of the
events held there each year are weddings,
which are guaranteed to attract out-of-town guests. The Center is run by a staff of four
full-time positions, two of whom actively market the Center and help ensure each event
runs smoothly. Because these positions have a direct impact on advertising and
marketing for the Center, a portion of each of their personnel expenses will be funded
out of the hotel occupancy tax fund as of FY 2021.

2. Limited special events
As discussed earlier, Colleyville hosts numerous special events throughout the year.
Some of these events are smaller and more community oriented, such as a weekly
farmer’s market and hosting movie
screenings in the plaza. Others,
however, are more far-reaching and
tend to attract out-of-town guests.
The aforementioned Colleyville Car
Show and Stars and Guitars are
perfect examples of events held by
the City that attract out-of-town
guests. Because some of these
events have a direct benefit to
Colleyville’s tourism industry, they
are potentially eligible for hotel
occupancy tax funding. These are
considered on individually, as the
event is planned.

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