Page 144 - City of Bedford FY21 Budget

Fund: General
Department: General Government
Division: Communications & Marketing

PERFORMANCE MEASURES

ACTUAL TARGET PROJECTED TARGET
Indicator
18/19 19/20 19/20 20/21
INPUTS
Number of FTE's 2 2 2 3
Advertising Budget $10,000 0 0 0
OUTPUTS
# of Press Releases and/or Press Contacts 55 62 75 75
# of Facebook Followers 7,300 8,150 10,000 11,500
# of Facebook Events and Promotions Created 35 100 120 120
# of Twitter Followers 1,910 2,300 2,450 3,100
# of Events Worked and/or Attended 35 45 32 30
# of Council Meetings Attended to Run Audio/Visual Equipment 23 30 22 23
# of Mentions in Media Outlets 50 65 74 77
# of Time Warner Cable Projects 120 110 89 75
EFFICIENCY
Division Budget as a % of the General Fund 0.0% 0.45% 0.49% 0.50%
EFFECTIVENESS & OUTCOMES
% of Publications Prepared on Time 100% 100% 100% 100%
% of Media Calls Responded to Within 24 Hours 100% 100% 100% 100%
% of Facebook Questions Responded to Within 48 Hours 100% 100% 100% 100%
% of Increase of Facebook Followers 15% 22% 23.5% 30%
% of Increase of Twitter Followers 33% 17% 6.5% 15%
% of Emergency Notifications Sent Out Within 1 Hour of Receipt 100% 100% 96% 100%
% of Increase in Videos Produced 30% 20% 20% 10%
% of Time Warner Cable Service Interruptions Resolved by Staff 100% 100% 100% 100%

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