Page 430 - FY 2009 Proposed Budget

Culture/Recreation/Education

Goal 1: Provide Activities, Educational Opportunities,
and Services that Meet the Needs of the Community
Objective 1: Develop and Implement Programming Based on the Needs of the Community
Project Performance Measure(s) City Service Team (Department)
Core Sponsorship Program  Funds collected/offset Neighborhood Services (Parks)
CRE Redesign  Overall satisfaction with programs and
1.1.6 facilities
Summary:
Milestone Estimated Actual Estimated Status
The Parks and Recreation Department is Start Start Completion
restructuring its current department sponsorship Create list of Oct. 2019 Dec. 2019 Jan. 2020 100%
and marketing program. The goal is to better
APRD
utilize Parks and Recreation physical and digital
marketable
assets to maximize potential revenue streams assets
through sponsorships and marketing partnerships
Valuation of Nov. 2019 Jan. 2020 July 2020 95%
from local and corporate entities. These funds
park assets
are utilized to provide programs, events and
Educate asset Feb. 2020 Sept. 2020 0%
services that lack sufficient funding through
valuation with
traditional means. Youth Sports
Associations
A comprehensive list of assets that APRD will
Set revenue Feb. 2019 Apr. 2020 Sept. 2020 75%
include in the sponsorship and marketing program goals per asset
will be identified. These assets may include type
advertisement within individual facilities, events Set revenue Feb. 2019 Apr. 2020 Aug. 2020 75%
and digital and print resources. It will also include goals per
facility naming rights opportunities. industry type
Meet monthly Dec. 2019 Dec. 2019 On‐going 75%
Analyzing both the digital and physical assets of with
the department and determining value of each
asset will be a priority. This evaluation will allow contracted
sponsorship
the department to be consistent in the pursuit of
and marketing
sponsorship and marketing packages as it relates agency
to the pricing of each individual asset or group of
assets. Develop Oct. 2019 Mar. 2020 Aug. 2020 75%
program and
Work will occur with the contracted sponsorship measuring and
reporting tools
and marketing agencies to establish revenue
to evaluate
goals, in total as well as for specific asset type
categories. Categories could include areas such as successfulness
digital media, department events, facility of program
advertisement, and naming rights. Industry
specific goals will also be set to identify Update:
partnerships with specific industry types. COVID‐19 continues to delay progress on this initiative. Finalization
Examples could include auto dealerships, health of the working document is anticipated for December 2020.
care, energy, beverage, real estate, sport retail, as
well as others.

Tools to better evaluate and measure the overall
success of the program, along with reporting from
contracted agencies to better evaluate their
performance.

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