Page 338 - NRH FY20 Approved Budget

DEPARTMENT / DIVISION FUND
PARKS & RECREATION – FOOD, BEVERAGE AND RETAIL AQUATIC PARK
PROGRAM NAME
REVENUE
DESCRIPTION / MISSION
The Revenue Division of NRH2O Family Water Park mission is to provide a high level of service experience for our guests at
every level of interaction. This division provides products and services through our admissions, retail and concessions at
affordable prices. The Revenue Division also performs birthday parties and caters various menus to groups. By developing a
service-focused sales team, the revenue division is able to cultivate a positive yield on all operations.

GOALS
• To exceed guest expectations through diversity of goods, efficiency in delivery and knowledge of products and services to
maximize per caps. (Financial Stability)
• To control labor usage, food costs, and inventory, while maximizing the number of outlets to sell food and beverage and retail
products. (Financial Stability)
• To provide the highest level of food and beverage preparation and service safety. (Safety and Security)
• To accurately promote upcoming park products, events and services. (A Sense of Community)

OBJECTIVES
• Maintain an “Outstanding” rating on all health inspections.
• Maintain expenses between +/-.5% of cost of goods sold percentage by keeping strict controls on labor usage, food costs and
inventory.
• Monitor all guest survey results weekly and address all guest concerns as they relate to the Revenue Program and its success.
• Maintain guest per capita spending for food and beverage and retail products at current levels.
• Provide meetings bi-weekly with leadership staff throughout the summer to ensure labor and cost of goods targets are on track
and discuss where further efficiencies can be made.
2017-18 2018-19 2019-20
PERFORMANCE MEASURES ACTUAL REVISED ESTIMATED
Goal: Safety and Security
Health inspection rating Outstanding Outstanding Outstanding
Goal: Financial Stability
Cost of goods sold (Food & Beverage) $214,315.00 $251,979.00 $251,979.00
Total labor expenditures (Food & Beverage) $222,063.00 $215,563.00 $216,915.00
Cost of goods sold (Retail) $56,884.00 $65,000.00 $65,000.00
Total labor expenditures (Retail) $42,772.00 $49,963.00 $50,493.00
Food, beverage & retail cost of goods $271,199.00 $316,979.00 $316,979.00
Total labor expenditures $264,835.00 $265,536.00 $267,408.00
Total expenditures $536,034.00 $582,515.00 $584,387.00
Food and beverage revenue $609,600.00 $695,497.00 $695,497.00
Retail and locker revenue $173,587.00 $198,046.00 $198,046.00
Total revenues $783,187.00 $893,543.00 $893,543.00
Goal: Positive City Image
Guest survey score (out of a possible 10) 9.50 9.50 9.50
Survey percentage differentiation (+) or (–) from 0.00% 0.00% 0.00%
Goal: Efficient and Effective Delivery of City Services
% Of total cost of goods to sales 34.63% 35.47% 35.47%
% Of total labor to sales 33.82% 29.72% 29.93%
Cost recovery (Food & Beverage) $1.40 $1.49 $1.48
Cost recovery (Retail) $1.74 $1.72 $1.71
Total cost recovery $1.46 $1.53 $1.53

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