Page 330 - NRH FY20 Approved Budget

DEPARTMENT / DIVISION FUND
PARKS & RECREATION – COMMUNICATIONS & EVENTS PARK FACILITIES DEVELOPMENT
PROGRAM NAME
NRH EVENT CENTER

DESCRIPTION / MISSION
The Grand Hall at the NRH Centre, a 9,500 square foot distinctive up-scale facility, provides accommodations for both private and
public functions. The facility accommodates up to 325 people in the main ballroom, which can be subdivided into three spaces.
The Grand Hall also includes a second floor terrace, which accommodates 75 people and a connecting civic plaza that holds an
additional 1,000 people. Use of the Grand Hall includes: meetings, weddings, social events, banquets, exhibits, trade shows or
any large rental. In addition the Grand Hall also plays host to many community and city functions such as awards banquets,
business appreciation luncheon, chamber of commerce events, and a number of interdepartmental events. The purpose of this
facility is to provide the community with an upscale venue to host rental functions in any of the flexible use spaces of the Grand
Hall.

GOALS
• To increase bookings through concious sales effort in which all enquires are followed through to conclusion. Resulting in
trackable data for future marketing and stragic planning. (Financial Stability)
• To manage all expenses and payroll through growth period to ensure budget concious growth. (Financial Stability)
• To operate with highest standards of customer service, utilizing guest surveys to evaluate and contanatly improve. (Positive City
Image)
• To promote a high quality and affordable venue for community partners to host events. (A Sense of Community)
• To serve as host for a variety of city functions, representing our city to the highest level for all citizens, guests, and city
coworkers. (A Sense of Community)
• To serve as resourse for all citizens looking to host events or meetings. To be a single point of reference, assisting our citizens in
finding the right venue for their needs. (A Sense of Community)

OBJECTIVES
• Generate $430,000 in Grand Hall Revenue, including weekly recurring booking.
• Manage over 235 paid rental bookings at the Grand Hall.
• Serve over 50,000 attendees at events annually.
• Pursue new and future clients through active sales and marketing efforts targeting Monday - Friday Events
• Increase market awareness through utilization of Grand Hall specific website including 3D tours
• Develop consistent training and standards, to improve guest experience beginning at the sales process
• Conduct customer surveys after each event to obtain feedback on service and facility operations.
• Coordinate with community partners for rentals to further enhance relations for the City and showcase the facilities.
2017-18 2018-19 2019-20
PERFORMANCE MEASURES ACTUAL REVISED ESTIMATED
Goal: Financial Stability
# Of full-time employees (FTEs) 2.00 2.00 2.00
# Of regular part-time employees (in FTEs) 3.825 5.000 5.000

Bookings:
# Of paid rental bookings 232 235 235
# Recreation program bookings (Parks and NRH Centre) 26 30 30
# Hosted bookings (NRH Events) 18 15 15
# Of total bookings all categories 276 280 280

Revenues:
Grand Hall revenue $ 442,856 $ 464,095 $ 430,000
Grand Hall expenses $ 359,909 $ 464,858 $ 421,276
Average Revenue per each paid event $ 1,909 $ 1,975 $ 1,830

Attendance:
Total event center annual attendance 44,735 50,000 50,000
Average weekly event center attendance 860 962 962
Average number of paid events per week 4.5 4.5 4.5
Average number of total events per week 5.3 5.4 5.4

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