Page 324 - NRH FY20 Approved Budget
P. 324

DEPARTMENT / DIVISION                                  FUND
            PARKS & RECREATION – RICHLAND TENNIS COURTS            PARK FACILITIES DEVELOPMENT
            PROGRAM NAME
            RICHLAND TENNIS CENTER

                                                   DESCRIPTION / MISSION
             The Richland Tennis Center provides tennis programs, classes, camps, leagues and tournaments for North Richland Hills and area
             communities. This program is responsible for the overall operations and management of the Richland Tennis Center, which
             includes 16 lighted courts, a pro shop, locker rooms and a meeting room. It is responsible for the administration, facility
             maintenance and general supervision of all tennis center activities such as ball machine rentals, public court rentals, facility rentals
             and team rentals by the United States Tennis Association, Tennis Competitors of Dallas and the Northeast Tarrant Tennis
             Association. This program also manages the Joint Use Agreement with the Birdville Independent School District for the use of eight
             courts during the school year and the use of all courts for school tournaments.
                                                           GOALS
             • To provide innovative and a wide range of quality tennis programs including group and private lessons, drills, tournaments and
              camps that promote tennis as a lifetime sport. (A Sense of Community)
             • To collaborate with BISD, regional and national tennis associations to promote adult and youth participation in tennis. (Positive
              City Image)
             • To contribute to city wide economic development efforts by coordinating tournaments and special events. (Financial Stability)
             • To provide quality and responsive customer service. (Positive City Image)

                                                        OBJECTIVES
             • Increase the number of group and private lessons and drills taught from 2,100 to 2,800.
             • Increase the number of league participants from 8,435 to 8,450.
             • Coordinate home matches of 130 teams (USTA, NETT, TCD) for the three (3) playing seasons (Fall, Winter/Spring, & Summer
              seasons).
             • Provide a wide variety of items for resale including apparel, racquets, accessories and strings.
             • Plan, coordinate and implement eight (8) UTR tournaments, three (3) Mid-Cities circuit tournaments and five (5) special events.
             • Coordinate Richland High School court use for daily practices and the use of RTC by BISD for five (5) tournaments per year.
                                                                       2017-18        2018-19         2019-20
                          PERFORMANCE MEASURES                         ACTUAL         REVISED       ESTIMATED
             Goal: Financial Stability
              Richland Tennis Center revenue                               359,933        390,100        425,500
              Revenue from merchandise sales                                39,973         46,000         46,000
             Goal: Positive City Image
              Customer satisfaction rating (scale 1-5)                        4.7             4.7            4.8
             Goal: Efficient and Effective Delivery of City Services
              # Of leagues held                                                61             61              61
              # Of league participants                                      8,435           8,435          8,450
              # Of lessons taught (group, private, drills)                  2,073           2,100          2,800
              # Of tournaments/special events                                  26             27              27
              # Of USTA, NETT & TCD matches coordinated                       340            330             330
              # Of USTA, NETT & TCD participants                            4,985           4,970          5,000
              # BISD yearly participation                                   17,000         17,000         17,000
              # Of leagues offered/number of leagues played                 61/61           61/61          61/61
              % Of league growth                                            1.00%          1.00%           1.00%
              Facility hours of operation                               4,468 hours    4,468 hours    4,468 hours
              Total tennis center revenue/FTE                           $58,053.00      $62,818.04     $68,518.52
              Profit ratio for merchandise sales                           13.00%         24.00%          24.00%
              Tennis center participation/visits                            51,019         50,900         52,000

























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