Page 185 - NRH FY20 Approved Budget

DEPARTMENT / DIVISION FUND
COMMUNICATIONS – ADMINISTRATION GENERAL
PROGRAM NAME
ADMINISTRATION
DESCRIPTION / MISSION
The Communications Department is dedicated to promoting the City’s positive image and enhancing citizens’ understanding of
their local government. The Communications Administration staff works with all City Departments to develop effective
communication tools including video, print and electronic communications and to encourage citizen involvement in their
community.
GOALS
• To improve citizens’ awareness and understanding of the City, its programs and its services by producing quality printed
materials. (Positive City Image)
• To promote a positive image of the organization to citizens and surrounding communities by maintaining an attractive and
informative City Web Site. (Positive City Image)
• To communicate effectively with the media and provide local news organizations with accurate and timely information. (Positive
City Image)
• To encourage community participation and involvement by maintaining a City calendar and assisting City departments in
planning and promoting special events. (Sense of Community)
• To provide professional, timely and accurate responses to e-mails, letters and other inquiries from NRH residents and
customers. (Positive City Image / Sense of Community)
• To promote a positive city image and increase regional awareness about North Richland Hills through the use of social media
applications. (Positive City Image)
• To encourage the community to support local businesses. (Targeted Economic Development / Financial Stability)
• To provide services in a manner that is both timely and cost effective. (Efficient and Effective Delivery of City Services)
OBJECTIVES
• Produce 3 citizen newsletters, 12 utility bill inserts, 24 e-newsletters, a new resident welcome guide, and other printed and
electronic materials that provide quality and timely information for citizens.
• Work with all departments to update all sections of the web site on a monthly basis and encourage residents to utilize the web
site and online services.
• Issue press releases as needed and respond to all media calls in a timely manner.
• Maintain a weekly City calendar and online City calendar to keep staff and the public informed about upcoming City events and
activities and encourage their involvement.
• Post timely updates on the city's intranet and produce employee newsletters to keep employees informed of the City’s activities,
goals and accomplishments.
• Maintain a positive presence for the city on social media sites.
• Encourage citizens to shop locally by including a new business list in monthly water bill inserts and by devoting a portion each
City newsletter to economic development
2017-18 2018-19 2019-20
PERFORMANCE MEASURES ACTUAL REVISED ESTIMATED
Goal: Positive City Image
# Of city newsletters produced 3 3 3
# Of utility bill inserts produced 12 12 12
# Of press releases 84 90 90
# Of media inquiries 56 53 45
# Of e-newsletters produced 19 20 24
# Of city Facebook pages 15 16 16
# Of city Twitter accounts 8 8 8
% Of web site updated with current information 95.00% 95.00% 98.00%
Average # of visits to the city web site each month 51,398 53,856 55,000
# Of NRH City Hall e-newsletter subscribers 1,947 1,993 2,100
% Of residents surveyed who said they get enough information
about city programs and services (Citizen Survey) 85.00% NA 87.00%
Goal: Sense of Community
% Of special events promoted 100.00% 100.00% 100.00%
# Of Notify Me website subscriptions 15,221 15,316 15,500
# Of NRH City Hall followers on Facebook 7,119 9,792 12,000
# Of NRH City Hall followers on Twitter 3,912 4,574 5,500
# Of NRH residents on NextDoor 12,454 16,472 20,000

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