Page 133 - Keller FY20 Approved Budget

ECONOMIC DEVELOPMENT DEPARTMENT
ADMINISTRATION DIVISION (100-190-01)

SERVICE LEVEL ANALYSIS:
FY 2019-20
FY 2017-18 FY 2018-19 FY 2018-19 Proposed
SERVICES PROVIDED Actual Budget YE Proj. Budget
Recruitment:
New business recruitment efforts 80 85 89 85
New businesses 63 60 60 60
Trade shows attended 4 3 3 4
Developer/broker forums 1 1 1 1

Promotion:
KIIK Individual Promotions 178 250 180 200
KIIK Area Events 2 3 2 2
Ribbon Cuttings/Grand Openings 16 25 25 25
Chamber Partnered Promotions 2 4 5 4
Print Media Advertisements 6 10 4 9
Digital Media Advertisements 0 6 2 4
Outdoor Advertisements 3 4 4 4
Promotional Video Update 1 0 0 1

Retention:
Interview Business Community 100 100 100 100
Business Guide 4000 5000 5000 5000
(Copies Dispensed)

Expansion:
Track expansion opportunity sites 0 2/Year 0 0
(Times Canvased)
Track businesses prime for exp. 36 100 30 50

Retention and Expansion:
Business expansions 1 8 1 5
Retail Occupancy Average Rate** 96.4% 97.5% 96.5% 96.6%
Office Occupancy Average Rate** 83.8% 91.0% 84.9% 84.3%
Hotel Occupancy Average Rate 0% 30% 0% 30%
Business roundtables with Keller 8 4 3 4
businesses
Welcome kits distributed 16 30 25 25
Communcation with neighboring cities,
county, NTCOG, state legislative
representatives, office of the governor 12 12 12 12
and the state economic development
department.

** As indicated by third party consultant

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