Page 132 - Keller FY20 Approved Budget

ECONOMIC DEVELOPMENT DEPARTMENT
ADMINISTRATION DIVISION (100-190-01)

DEPARTMENT DESCRIPTION:
The Economic Development Department fosters sustainable economic growth opportunities for job creation and revenue
enhancement through comprehensive business expansion, attraction, promotion and retention programs and services. The
ultimate goal is to increase the commercial property tax base, maintain residents’ property value and improve quality of life for all
Keller residents. The Department will utilize the Economic Development Strategic Plan to assist the City of Keller in the following
areas:
• Focus on attracting top-tier businesses
• Work to ensure the strength and sustainability of existing businesses
• Expand the commercial property tax base
• Enhance retail opportunities that will assist in the increase of the local sales and use tax
• Create job opportunities through the recruitment of large employers
• Encourage patronage from those living outside of Keller

DEPARTMENT/DIVISION GOALS:
Attraction and Retention Activities:
1. Attract and retain quality commercial developments from a variety of target industries that maintain our residents’ property value
and improve their quality of life while ultimately increasing and/or expanding the retail, commercial and residential tax base.
2. Maintain regular contact with existing businesses through an active outreach program to identify and act on retention and
expansion opportunities.
3. Oversee the Keep it in Keller (KIIK) program to promote and support local businesses. Continue ongoing shop-local campaign
and maintain the www.keepitinkeller.com website that provides information for residents and visitors alike.
4. Attend at least four (4) trade shows to market the City of Keller to prospective developers, businesses, realtors and investors
from across the state and the nation.
5. Pursue CEcD accreditation - this is a four-year process for individuals.
6. Foster communication with neighboring cities, county, NTCOG, state legislative representatives, office of the governor and the
state economic development department.
7. Pursue Accredited Economic Development Organization (AEDO) status.

DEPARTMENT/DIVISION OBJECTIVES:
1. Identify key retail and restaurant entities to target with the aid of the Retail Coach and actively pursue locating them on key
parcels in Keller.
2. Procure reservations for the Retail Live Austin, NTCAR, and SCR annual events.
3. Tailor marketing outreach to goals.
4. Procure reservations in at least two (2) IEDC training seminars for both the Director and Coordinator toward CED accreditation.
5. Continue the interactive relationship with the Greater Keller Chamber of Commerce, including the business survey feedback
they acquire on our behalf.
6. Pursue at least six (6) business recruitment trips for unique regional and national commercial opportunities of target industries to
locate to Keller.
7. Pursue Foreign Direct Investment (FDI).

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